Tested. Tried. True. Business advice from Mark McNeely

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Back in 2011, my friend Gini Dietrich asked me and several of our marketing and PR colleagues nationally to write one-pagers for a book she was working on titled “Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.” The advice was to help organizations make it through the Great Recession. My one-pager was in the Community section. In total, there are 32. There was a recent instance that made me want to pull it out for a quick read. In reviewing this more than five years later, I don’t feel that I would change a … Read More