Happy New Year! Trends To Look For In 2019

Ian DinkinsBlog

Prognosticators often compile myriad facts and evidence when making predictions for the New Year. The communications industry changes so frequently that predictions for the New Year can often come and go within just a few months, but that won’t stop us from trying to predict! Before we go into our 2019 predicted trends, let’s look at some of trends that ruled the year in 2018. Activist CEOs Data-Informed Decisions Augmented Reality (which reminds me, check out MP&F’s nogmented reality video here) Enhanced Robotic Automation Looking to 2019, here are some of the communications trends to be on the lookout for. … Read More

Corporate Social Responsibility, Advocacy and Branding

Tom HaydenBlogLeave a Comment

An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to the company, its employees and, most likely, the vast majority of its audience (consumers). Patagonia is in the midst of an integrated communications campaign, using paid advertising, earned media and owned channels … Read More