BlueCross and MP&F Win Global SABRE Award

Jennifer BrantleyBlog

It’s not often you can say with authority that your campaign was one of the best in the world, but that’s the news from MP&F today. The 2018 Global SABRE Awards winners have been announced, and we’re a winner! The “Don’t Be An Accidental Drug Dealer” campaign we have worked on with our client BlueCross BlueShield of Tennessee has been named one of the 40 best PR campaigns in the world for 2018. The Holmes Report’s SABRE Awards competition received over 5,500 entries from more than 60 countries in the Americas, Africa, the Asia-Pacific region, Europe and the Middle East. … Read More

BlueCross and MP&F Win The Nation’s Most Prestigious Communications Honor

MPF StaffNews

Campaign To Combat Tennessee’s Opioid Epidemic Wins Best of Silver Anvil at the Public Relations Society of America’s Annual Awards BlueCross BlueShield of Tennessee and MP&F Strategic Communications were awarded Best of Silver Anvil at Thursday’s Public Relations Society of America’s annual awards ceremony in New York City for their efforts to combat Tennessee’s opioid epidemic through the “Don’t Be An Accidental Drug Dealer” public education campaign. The award is the nation’s top communications industry honor. “Over the course of two years, this campaign greatly increased awareness of the opioid epidemic and contributed to close to 50 tons of pills … Read More

MP&F Earns Prestigious National Award and Local Parthenons

Javier SolanoBlog

MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years. MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame. The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, … Read More

Secure Your Medications Before the Celebrations

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Count It Lock It Drop It

When preparing to host holiday gatherings, you may not immediately think to add ‘properly store medication’ to your to-do list. However, with prescription drug abuse and overdose increasing, it’s important to take appropriate measures to secure your medicines before visitors arrive. “Many people don’t realize how common prescription drug misuse and abuse issues are,” said Kristina Clark, co-developer of the national Count It! Lock It! Drop It!™ prescription drug abuse prevention program. “There are many reasons someone might get into your medicines, and a number of negative consequences when they do.” By keeping your medications properly locked and out of … Read More