MP&F Earns Prestigious National Award and Local Parthenons

Javier SolanoBlog

MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years. MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame. The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, … Read More

Holiday Home Tour With Kirkland’s

Jennifer BrantleyBlog, home5 Comments

Earlier this month, MP&F coordinated a Holiday Home Tour with 15 social influencers from across the country on behalf of our client Kirkland’s. It was a huge success, and we loved the Christmas décor inspiration our blogger partners provided us! As part of the home tour, each social influencer was given a Kirkland’s gift card to shop for seasonal, on-trend products to style and photograph in their homes. Throughout the week, they linked to the other influencers’ posts to invite readers to hop from one blog to the next. To gain excitement and engagement, Kirkland’s gave away a $1,500 gift … Read More

Fall Home Tour with Kirkland’s

Angela ArgiroBlogLeave a Comment

As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirkland’s to provide each blogger a gift card to shop at Kirkland’s and decorate their homes with … Read More