Magellan Development Group, builder of The SoBro, Nashville’s tallest rental apartment high-rise, today announced the city’s first artist-in-residence talent competition, The SoBro Star. The winner of the competition will receive a yearlong, rent-free stay at The SoBro.
The SoBro Star is a musical competition unlike any other in Nashville. This competition allows residents at The SoBro to hand-pick one local artist on the rise who will serve as both a live-in performer and in-house entertainment for events at the 32-story high-rise. By offering an artist-in-residence, The SoBro will provide a one-of-a-kind amenity to residents that incorporates the thrill of Music City.
“The SoBro Star is the first artist-in-residence program in Nashville,” said Cory Owak, property manager at The SoBro. “The Nashville experience is integral to The SoBro experience, and we can’t wait for our residents to enjoy live music right in their own home.”
Contestants for The SoBro Star should submit a one-minute or shorter video on The SoBro’s social media channels using the hashtag #TheSoBroStar by April 3. Individuals interested in participating should visit [insert URL or hyperlink] for full contest guidelines. The SoBro team will review all the entries and narrow the group down to three to five artists for consideration. Those final contestants will then perform at The SoBro Star competition on Saturday, April 22.
From there, the winner is in the hands of The SoBro residents, who will cast their votes for the artist of their choice. The finalist with the most votes will win. The ultimate SoBro Star will perform and/or provide instruction for the residents of The SoBro a minimum of eight to 10 hours per week.
The SoBro Star is Magellan Development Group’s first artist-in-residence initiative in Nashville and the second nationally, with the first in Chicago. The SoBro is a joint development venture by Chicago-based Magellan Development and Giarratana Nashville. For more information on The SoBro Star and to review the contest rules, visit rentsobro.com.
About The SoBro
At 205 Demonbreun St., The SoBro offers residents an unparalleled location just blocks from the best of downtown Nashville’s entertainment and dining options. Within walking distance are Ascend Amphitheater, the Cumberland River Greenway, Bridgestone Arena, the Country Music Hall of Fame, Schermerhorn Symphony Center, the Ryman Auditorium, Broadway and many of the city’s most acclaimed restaurants, including Etch, The Southern and The Farm House.
Residents at The SoBro have exclusive access to a 24-hour concierge, on-site parking and the Magellan Rewards program, a discount program with local businesses. Other amenities include a state-of-the-art fitness center, bike storage and workshop, sauna, outdoor dog run, sun deck, fire pits, and a resident lounge.
About Magellan Development
Magellan Development is also developing a 16-story W Hotel in The Gulch, along with Nashville-based Corner Partnership. The SoBro is the first property in Nashville for the Chicago-based developer, the team behind the 2009 Emporis skyscraper of the year Aqua Tower, the Lakeshore East development and new Vista Tower, all located in Chicago. Magellan also has developed properties in Minneapolis and Miami. For more about Magellan Development, visit www.magellandevelopment.com.