MP&F’s Digital Evolution: One Website at a Time

Annakate Tefft RossBlog3 Comments

2 minute read

We’ve been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In plain English, if your website isn’t easy to use on a smartphone, it will rank lower in search results than one that is. And mobile usage is only expected to grow. The Cisco® Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast for 2014 to 2019 reports in 2014 nearly 59 percent of the global population (7.2 billion people) were mobile users. By 2019, that number is projected to increase to more than 69 percent (of 7.6 billion people).

Prioritizing mobile optimization is something we’ve been advising our clients on as we redevelop their sites, so we thought we’d take our own advice. But mobile optimization wasn’t the only factor we considered in our refresh. When we redesign our clients’ websites, we advise them to adapt their content and calls to action as their businesses evolve. On the new site, we more prominently featured our blog to showcase our thought leadership and expertise, tightened the site navigation, increased the number of visuals, and added social widgets. Visit our new site.

For kicks, we compared today’s site with some screenshots from Wayback Machine, an Internet archival site, to see how our website has evolved over the last 17 years or so. What we found was pretty entertaining.

Today

2015

2014

mpf2014

2009

mpf2007

2007

mpf2009

2003

mpf2003

1998

mpf1998

3 Comments on “MP&F’s Digital Evolution: One Website at a Time”

  1. Nice job on the new site. The 2003 and 2007 versions seem in many ways like just last month, but now look so far behind!

  2. Pingback: How to Fight Website Fatigue - McNeely Pigott & Fox Public Relations

Leave a Reply

Your email address will not be published. Required fields are marked *