MP&F Earns Prestigious National Award and Local Parthenons

Javier SolanoBlog

MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years.

MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame.

The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, as determined by judges from other PRSA chapters.

MP&F earned awards on behalf of 14 different clients and in 14 different categories: internal communications, media relations, new media–blogs, new media–websites, public relations, nonprofit communications, integrated communications, writing, special events, community relations, annual reports, audiovisual, special purpose publications and pitch material.

MP&F Results at 2018 Parthenon Awards

Parthenon

BlueCross Blue Shield of Tennessee          Don’t Be an Accidental Drug Dealer                                                    Public Relations

BlueCross Blue Shield of Tennessee          Don’t Be an Accidental Drug Dealer                                                    Nonprofit Communications

BlueCross Blue Shield of Tennessee          Don’t Be an Accidental Drug Dealer                                                    Integrated Communications

CSX                                                                      75th Running of the Santa Train                                                            Community Relations

Nashville Public Education Foundation   Launching the Blueprint for Early Childhood Success                   Nonprofit Communication

Nashville Public Education Foundation   Creating the Largest Teacher Discount Program in the South     Community Relations

Nashville Public Education Foundation   Animating a 200-Page Report in 60 Seconds or Less                     Audiovisual

SCORE                                                              Teach Today. Change Tomorrow.                                                            Integrated Communications

United States Marine Corps                       Marine Week Detroit                                                                                 Integrated Communications

United States Marine Corps                       Marine Week Detroit                                                                                 Special Event

United States Marine Corps                       Marine Week Detroit                                                                                Pitch Material

Nearest Green Foundation                        Uncovering the Story of Nathan “Nearest” Green                             Media Relations

Award of Merit

Andrew Jackson’s Hermitage                      250th Birthday Op-Eds                                                                        Media Relations

Andrew Jackson’s Hermitage                      250th Birthday Op-Eds                                                                        Writing

BlueCross Blue Shield of Tennessee          Attacking Addiction With Miss Tennessee                                     Public Relations

CSX                                                                     CSX Big Give: Repairing a Tradition of Service                               Internal Communications

CSX                                                                      75th Running of the Santa Train                                                       Media Relations

CSX                                                                     CSX Santa Train Social Media Campaign                                        New Media

FirstBank                                                            One Team. One Bank.                                                                         Special Purpose Publications

Hankook Tire                                                    Hankook Tire: Driving Emotion                                                         Media Relations

Kirkland’s                                                          Kirkland’s Blogger Holiday Home Tour                                           New Media–Blogs

Nashville Public Education Foundation   NPEF Progress Report                                                                         Annual Reports

Nashville Public Education Foundation  Growing Community Support Via 3-Part Op-Ed Series              Writing

Natural Resources Defense Council        Nashville Sets Example in Food Waste Reduction                        Media Relations

Opry Mills                                                         Opry Mills Blogger Summit                                                               New Media

The SoBro                                                        The SoBro Star                                                                                       New Media

U.S. Dept. of Labor–Job Corps                   Y2Y Week in D.C. and Nationwide                                                    Special Event

U.S. Dept. of Labor–Job Corps                   Driving Job Corps Recruitment Via Social Media                         New Media

United States Marine Corps                        Marine Week Detroit                                                                           New Media

United States Marine Corps                        Marine Week Detroit                                                                           New Media–Websites

Congratulations to all of our teams for their hard work and dedication on these campaigns!