MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years.
MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame.
The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, as determined by judges from other PRSA chapters.
MP&F earned awards on behalf of 14 different clients and in 14 different categories: internal communications, media relations, new media–blogs, new media–websites, public relations, nonprofit communications, integrated communications, writing, special events, community relations, annual reports, audiovisual, special purpose publications and pitch material.
MP&F Results at 2018 Parthenon Awards
BlueCross Blue Shield of Tennessee Don’t Be an Accidental Drug Dealer Public Relations
BlueCross Blue Shield of Tennessee Don’t Be an Accidental Drug Dealer Nonprofit Communications
BlueCross Blue Shield of Tennessee Don’t Be an Accidental Drug Dealer Integrated Communications
CSX 75th Running of the Santa Train Community Relations
Nashville Public Education Foundation Launching the Blueprint for Early Childhood Success Nonprofit Communication
Nashville Public Education Foundation Creating the Largest Teacher Discount Program in the South Community Relations
Nashville Public Education Foundation Animating a 200-Page Report in 60 Seconds or Less Audiovisual
SCORE Teach Today. Change Tomorrow. Integrated Communications
United States Marine Corps Marine Week Detroit Integrated Communications
United States Marine Corps Marine Week Detroit Special Event
United States Marine Corps Marine Week Detroit Pitch Material
Nearest Green Foundation Uncovering the Story of Nathan “Nearest” Green Media Relations
Award of Merit
Andrew Jackson’s Hermitage 250th Birthday Op-Eds Media Relations
Andrew Jackson’s Hermitage 250th Birthday Op-Eds Writing
BlueCross Blue Shield of Tennessee Attacking Addiction With Miss Tennessee Public Relations
CSX CSX Big Give: Repairing a Tradition of Service Internal Communications
CSX 75th Running of the Santa Train Media Relations
CSX CSX Santa Train Social Media Campaign New Media
FirstBank One Team. One Bank. Special Purpose Publications
Hankook Tire Hankook Tire: Driving Emotion Media Relations
Kirkland’s Kirkland’s Blogger Holiday Home Tour New Media–Blogs
Nashville Public Education Foundation NPEF Progress Report Annual Reports
Nashville Public Education Foundation Growing Community Support Via 3-Part Op-Ed Series Writing
Natural Resources Defense Council Nashville Sets Example in Food Waste Reduction Media Relations
Opry Mills Opry Mills Blogger Summit New Media
The SoBro The SoBro Star New Media
U.S. Dept. of Labor–Job Corps Y2Y Week in D.C. and Nationwide Special Event
U.S. Dept. of Labor–Job Corps Driving Job Corps Recruitment Via Social Media New Media
United States Marine Corps Marine Week Detroit New Media
United States Marine Corps Marine Week Detroit New Media–Websites
Congratulations to all of our teams for their hard work and dedication on these campaigns!