Lisa Swinson leads client teams in the development of strategic communications programs that integrate all tactics to achieve her clients’ goals, harnessing the power of paid media, grassroots advocacy, email communication, social media and influencer outreach. She specializes in digital advertising strategy and analytics, leading advertising programs for some of the agency’s largest accounts.
Previously, Lisa was an account director in Blue State Digital’s Washington, D.C., office, where she managed digital communications strategy and community programs for a variety of advocacy and nonprofit accounts, including Coalition to Protect America’s Health Care, Special Olympics International, National Marrow Donor Program, National Wildlife Federation and United Negro College Fund.
Lisa began her career at Porter Novelli in the public affairs practice. She holds dual bachelor’s degrees in communication studies and journalism from James Madison University.