Director, Integrated Marketing & Data Analytics
Knight Stivender joined MP&F in January 2018 as director of integrated marketing, bringing with her 20 years of experience in strategic communications, data-based marketing and multichannel storytelling.
Knight’s ability to bridge creative thinking with analytical insight positions her well to lead MP&F’s integrated marketing division, which marries the disciplines of public relations and marketing for the benefit of clients across a wide range of industries.
She has a background in journalism and media, having worked in a variety of positions at The Tennessean/Gannett Co. and Alcott Marketing Science, a boutique data marketing agency in Franklin.
Knight served as The Tennessean’s first senior editor for digital, and was a key part of the news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She founded the interactive media experience 12th & Broad, an endeavor for which she was awarded Gannett’s corporate Innovator of the Year recognition in 2015.
Knight graduated from the University of Tennessee’s College of Communication & Information summa cum laude and was named Alumna of the Year in 2016. She grew up in the Nashville area, where she is currently raising a teenage daughter, Lily. In addition to her work at MP&F, Knight is co-founder and CEO of the social enterprise company Girls To The Moon, which uses creative events and content to help girls become their best selves, impact their communities and create a more inclusive culture. She is vice president of the board of directors for the nonprofit Chick History, and is a volunteer for the Nashville chapter of the American Marketing Association.