Kirkland’s – Holiday Home Tour

mpfdevAdvertising, Branding, Digital Media, Grassroots Campaigns, Influencer Outreach, Services, Strategic Communications Planning



Kirkland’s Influencer
Holiday Home Tour


MP&F teamed up with 15 home décor bloggers from across the United States to provide holiday décor inspiration to targeted audiences using Kirkland’s products. The campaign was intended to increase brand awareness and the opportunity to acquire potential customer email addresses.

We provided our influencers with Kirkland’s gift cards to purchase products to style and photograph in their homes. Two to four bloggers posted each day during a five-day span in November. The bloggers hosted a joint $500 reader giveaway on their blogs, and each blogger linked to the other bloggers in the home tour so readers could hop from blog to blog. Bloggers were also asked to share their posts on social media, and they were compensated at the end of the campaign based on total audience reach.

Read more about this campaign and the influencers involved on our blog.





GOALS


  • Acquire 400 unique email addresses

  • Garner 200 new K Club members

  • 1,500 visits to Kirklands.com

  • Increase brand awareness with more impressions than the Fall Home Tour (2.9 million impressions with 30-plus bloggers)





RESULTS




0
unique email addresses
0
new K Club members


0
visits to Kirklands.com
0.5 million
impressions