Marketing & Integrations Strategist
Jennifer Lanier joined MP&F Strategic Communications in January 2020 as the marketing and integrations strategist with over 20 years of experience in email and direct marketing, analytics, and project management. Jennifer works with the Marketing and Data team to identify data integration, reporting and analysis needs across our client’s portfolio. She brings with her an ability to see through the chaos to find the right solutions for the client and get problems solved.
Prior to joining MP&F, Jennifer worked at Brand Wise Collective and Alcott Marketing Science working with national and regional brands such as National HealthCare Corporation, Urgent Team, KinderCare Learning Centers, Twice Daily and Harley Davidson Financial Services. She also worked as a project manager at MARS Petcare.
Jennifer, a native of Crossville, Tenn., has a bachelor’s degree in finance and holds an MBA from Middle Tennessee State University. She serves as a mentor for tnAchieves, volunteers with Metro Animal Care & Control, and worked closely with the social enterprise company Girls to the Moon for several years.
Jennifer lives in South Nashville with her husband, two teenage daughters, three cats, one dog and a revolving cast of foster kittens. In her spare time, she knits, cross-stitches and attempts to bake complicated desserts with varying degrees of success.