Jennifer Lanier joined MP&F Strategic Communications in January 2020 with over 20 years of experience in email and direct marketing, analytics, and project management. Jennifer leads the data and analytics team developing marketing insights and analytics to ensure delivery of trackable, data-driven campaigns. Jennifer is also responsible for keeping our team abreast of industry changes, best practices and new marketing technology solutions. She brings with her an ability to see through the chaos to find the right solutions for the client and get problems solved.

While she is often brought in to advise on numerous accounts, Jennifer’s clients include the U.S. Department of Labor’s Job Corps program, Solstice Senior Living, Holiday Outdoor Decor and Advancing Women in Nashville. Prior to joining MP&F, Jennifer worked at Brand Wise Collective and Alcott Marketing Science, working with national and regional brands such as National HealthCare Corporation, Urgent Team, KinderCare Learning Centers, Twice Daily and Harley-Davidson Financial Services. She also worked as a project manager at Mars Petcare.

Jennifer, a native of Crossville, Tenn., has a bachelor’s degree in finance and holds an MBA from Middle Tennessee State University. She serves as a mentor for tnAchieves, volunteers with Metro Animal Care & Control and Book’em, and worked closely with the social enterprise company Girls to the Moon for several years.

Jennifer lives in South Nashville with her husband, two daughters in college (Go, Vols!), two cats, one dog and a revolving cast of foster kittens. In her spare time, she reads, knits and attempts to bake complicated desserts with varying degrees of success.