Hankook: South Korea to Middle Tennessee

mpfdevDigital Media, Event Management, Graphic Design, Media Relations, Services, Strategic Communications Planning

When Hankook Tire – a global tire manufacturing company headquartered in Seoul, Korea – was ready to plan the grand opening of its first U.S. manufacturing plant in Clarksville, Tenn., in October 2017, it reached out to MP&F. Working closely with our Korean counterparts, we managed local media outreach, travel and event planning logistics, including signage, photography and videography.

Our team coordinated the two-day event, including an investor welcome dinner, news conference, ribbon-cutting ceremony and plant tour. Attendees included Tennessee Gov. Bill Haslam, U.S. Rep. Marsha Blackburn, Clarksville Mayor Kim McMillan, Tennessee Department of Economic and Community Development Commissioner Bob Rolfe and Korea’s consul general to the Southeast, Seong-Jin Kim.

MP&F efforts included:

  • More than 1,000 pieces of signage

  • 2 videos

  • 300 hotel check-in gifts

  • Travel itineraries for more than 300 individuals

  • News conference with Tennessee Gov. Bill Haslam, Clarksville Mayor Kim McMillan, ECD Commissioner Bob Rolfe and four Hankook Tire global executives

  • Nearly 40 VIP plaques

  • Transportation for almost 300 guests and media

  • Media training and support

The event was covered by all local media outlets, including The Tennessean and other Gannet publications including The Clarksville Leaf-Chronicle, and the Nashville Business Journal, Nashville Public Radio and three of four market TV stations.

MP&F also provided strategic media recommendations, cultural support and counsel, creating a blend of Korean and American culture in a single grand-opening event that reflected customs and elements of both countries.

Of in-market media covered
Number of guests
Pieces of signage