Relaxing shelter-in-place restrictions will have major implications for all businesses. In this video, MP&F partner David Fox and director of integrated marketing Knight Stivender discuss how to prepare your organization for the many internal and external communications challenges and marketing opportunities ahead. They share insights on:
Employee questions and concerns about returning to work safely
Engaging with customers and maintaining loyalty
Nurturing leads acquired when you’re closed or partially closed
Capitalizing on demand when you’re back to business
Pivoting paid and earned media strategies
Preparing for COVID-19 resurgences and possible related crisis scenarios
Want more best practices and updates from MP&F?
Sign up for our e-newsletter, View from 30.