Count It! Lock It! Drop It!

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Man putting prescription drugs into drop box

Serious Issue. Actionable Campaign.


On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse.

Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box.

The campaign is founded on research conducted to establish public awareness benchmarks, and a follow-up survey to measure public awareness after one year. Campaign elements include media partnerships, a partnership with Miss Tennessee, advertising, social media engagement, a dynamic website, and community outreach to encourage participation in take-back events and dropping off pills at drop boxes.


Count It! Lock It! Drop It! Website



PUBLIC EDUCATION GOALS


  • Increase awareness that prescription medication should be safely discarded at take-back events and drop boxes

  • Increase the number of people who take unused opioids to a drop box

  • Increase awareness of Count it! Lock it! Drop it!

  • Increase the number of pounds of medication collected at drop boxes and during National Prescription Take-Back Days


Count It! Lock It! Drop It! Presentation



YEAR 1 RESULTS



0%
increase of awareness of CLD
0*
Pounds collected at dropboxes
0%
increase in awareness that prescription medication should be discarded at take-back events and dropboxes
0*
Pounds collected during two National Prescription Take-Back Days
0%
increase in awareness between 2016 and 2017 that prescription medication should be safely discarded at take-back events and drop boxes
 
*DEA, Atlanta Division
 

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