“Probably the best story behind a whiskey. Ever.”

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.

Marines Take the Heartland

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.

Hospitality in Music City

mpfdevBranding, Digital Media, Event Management, Media Relations, Services, Strategic Communications Planning, Writing/Editing

MP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings. Increase the Renaissance Nashville Hotel’s social media following. Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a positive … Read More

Battling the Opioid Crisis

mpfdevAdvocacy, Branding, Crisis Communications, Digital Media, Graphic Design, Grassroots Campaigns, Research and Analytics, Services, Strategic Communications Planning, Website Development, Writing/Editing

On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to establish public awareness … Read More

Recruiting America’s Workforce

mpfdevAdvertising, Branding, Digital Media, Graphic Design, Internal Communications, Publications, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24. Identify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. Create a new brand for Job Corps to help the program recruit committed, motivated young people. Develop an easy-to-use online marketplace for Job Corps staff to access and order recruitment materials and resources. Share engaging content on Job Corps social media channels: Facebook, YouTube and Instagram.

Cheers! Wine in Grocery Stores

mpfdevAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Internal Communications, Media Relations, Publications, Research and Analytics, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More