You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.
Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.
Renaissance Hotel NashvilleMP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings. GOALSIncrease the Renaissance Nashville Hotel’s social media following.Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a … Read More
Serious Issue. Actionable Campaign.On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to … Read More
On behalf of the Nashville Public Education Foundation, MP&F coordinated and executed the release of the Nashville Literacy Collaborative (NLC)’s Blueprint for Early Childhood Success, a groundbreaking plan to double the number of third-graders who read on grade level by 2025. As part of the report rollout, MP&F coordinated a press conference with the NLC, with Mayor Megan Barry and Director of Schools Dr. Shawn Joseph and created media partnerships, social media campaigns, a website launch and community engagement. GOALSThe No. 1 goal of the launch campaign was to achieve community awareness and support of the plan. Our strategy was … Read More
Kirkland’s Influencer Holiday Home TourMP&F teamed up with 15 home décor bloggers from across the United States to provide holiday décor inspiration to targeted audiences using Kirkland’s products. The campaign was intended to increase brand awareness and the opportunity to acquire potential customer email addresses. We provided our influencers with Kirkland’s gift cards to purchase products to style and photograph in their homes. Two to four bloggers posted each day during a five-day span in November. The bloggers hosted a joint $500 reader giveaway on their blogs, and each blogger linked to the other bloggers in the home tour so … Read More
MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24. GOALS AND RESULTSIdentify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. 250,000: number of calls to the toll-free number in 2017. 157,000: number of online applications completed on the recruitment website in 2017. 66,000: number of prospective students admitted to Job Corps in 2017. Create a new brand for Job Corps to help the program recruit committed, motivated young … Read More
Putting Wine in Grocery Stores in TennesseeIn 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. GOALSPass a bill in the Tennessee legislature that would allow … Read More
The CSX Santa Train is a cherished tradition that ushers in the holiday season for thousands of Appalachian families. Each year, Santa and a slew of helpers from CSX and partner organizations distribute more than 15 tons of toys, fresh fruit, warm clothing and gifts along a 110-mile route that spans Kentucky, Virginia and Tennessee. MP&F has collaborated with CSX on the Santa Train for more than a decade. The strategic communications partnership has yielded thousands of media stories, an engaged social media audience, and successful partnerships with a number of special guests, including Amy Grant, Ricky Skaggs, Thompson Square, … Read More