Cheers! Wine in Grocery Stores

mpfdevAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Internal Communications, Media Relations, Publications, Research and Analytics, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

6 minute read

In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More

Sleigh Bells Ring in Appalachia

mpfdevBranding, Community Relations, Digital Media, Event Management, Graphic Design, Internal Communications, Media Relations, Research and Analytics, Services, Strategic Communications Planning

7 minute read

The CSX Santa Train is a cherished tradition that ushers in the holiday season for thousands of Appalachian families. Each year, Santa and a slew of helpers from CSX and partner organizations distribute more than 15 tons of toys, fresh fruit, warm clothing and gifts along a 110-mile route that spans Kentucky, Virginia and Tennessee. MP&F has collaborated with CSX on the Santa Train for more than a decade. The strategic communications partnership has yielded thousands of media stories, an engaged social media audience, and successful partnerships with a number of special guests, including Amy Grant, Ricky Skaggs, Thompson Square, … Read More