You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.
Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.
MP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings. Increase the Renaissance Nashville Hotel’s social media following. Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a positive … Read More
On behalf of the Nashville Public Education Foundation, MP&F coordinated and executed the release of the Nashville Literacy Collaborative (NLC)’s Blueprint for Early Childhood Success, a groundbreaking plan to double the number of third-graders who read on grade level by 2025. As part of the report rollout, MP&F coordinated a press conference with the NLC, with Mayor Megan Barry and Director of Schools Dr. Shawn Joseph and created media partnerships, social media campaigns, a website launch and community engagement. The No. 1 goal of the launch campaign was to achieve community awareness and support of the plan. Our strategy was … Read More
When Hankook Tire – a global tire manufacturing company headquartered in Seoul, Korea – was ready to plan the grand opening of its first U.S. manufacturing plant in Clarksville, Tenn., in October 2017, it reached out to MP&F. Working closely with our Korean counterparts, we managed local media outreach, travel and event planning logistics, including signage, photography and videography. Our team coordinated the two-day event, including an investor welcome dinner, news conference, ribbon-cutting ceremony and plant tour. Attendees included Tennessee Gov. Bill Haslam, U.S. Rep. Marsha Blackburn, Clarksville Mayor Kim McMillan, Tennessee Department of Economic and Community Development Commissioner Bob … Read More
In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More
The CSX Santa Train is a cherished tradition that ushers in the holiday season for thousands of Appalachian families. Each year, Santa and a slew of helpers from CSX and partner organizations distribute more than 15 tons of toys, fresh fruit, warm clothing and gifts along a 110-mile route that spans Kentucky, Virginia and Tennessee. MP&F has collaborated with CSX on the Santa Train for more than a decade. The strategic communications partnership has yielded thousands of media stories, an engaged social media audience, and successful partnerships with a number of special guests, including Amy Grant, Ricky Skaggs, Thompson Square, … Read More