“Probably the best story behind a whiskey. Ever.”

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.

Marines Take the Heartland

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.

Recruiting America’s Workforce

mpfdevAdvertising, Branding, Digital Media, Graphic Design, Internal Communications, Publications, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24. Identify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. Create a new brand for Job Corps to help the program recruit committed, motivated young people. Develop an easy-to-use online marketplace for Job Corps staff to access and order recruitment materials and resources. Share engaging content on Job Corps social media channels: Facebook, YouTube and Instagram.

Cheers! Wine in Grocery Stores

mpfdevAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Internal Communications, Media Relations, Publications, Research and Analytics, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More

Sleigh Bells Ring in Appalachia

mpfdevBranding, Community Relations, Digital Media, Event Management, Graphic Design, Internal Communications, Media Relations, Research and Analytics, Services, Strategic Communications Planning

The CSX Santa Train is a cherished tradition that ushers in the holiday season for thousands of Appalachian families. Each year, Santa and a slew of helpers from CSX and partner organizations distribute more than 15 tons of toys, fresh fruit, warm clothing and gifts along a 110-mile route that spans Kentucky, Virginia and Tennessee. MP&F has collaborated with CSX on the Santa Train for more than a decade. The strategic communications partnership has yielded thousands of media stories, an engaged social media audience, and successful partnerships with a number of special guests, including Amy Grant, Ricky Skaggs, Thompson Square, … Read More