You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.
Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.
On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to establish public awareness … Read More
MP&F teamed up with 15 home décor bloggers from across the United States to provide holiday décor inspiration to targeted audiences using Kirkland’s products. The campaign was intended to increase brand awareness and the opportunity to acquire potential customer email addresses. We provided our influencers with Kirkland’s gift cards to purchase products to style and photograph in their homes. Two to four bloggers posted each day during a five-day span in November. The bloggers hosted a joint $500 reader giveaway on their blogs, and each blogger linked to the other bloggers in the home tour so readers could hop from … Read More
In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More