You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.
Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.
On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to establish public awareness … Read More
When Hankook Tire – a global tire manufacturing company headquartered in Seoul, Korea – was ready to plan the grand opening of its first U.S. manufacturing plant in Clarksville, Tenn., in October 2017, it reached out to MP&F. Working closely with our Korean counterparts, we managed local media outreach, travel and event planning logistics, including signage, photography and videography. Our team coordinated the two-day event, including an investor welcome dinner, news conference, ribbon-cutting ceremony and plant tour. Attendees included Tennessee Gov. Bill Haslam, U.S. Rep. Marsha Blackburn, Clarksville Mayor Kim McMillan, Tennessee Department of Economic and Community Development Commissioner Bob … Read More
MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24. Identify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. Create a new brand for Job Corps to help the program recruit committed, motivated young people. Develop an easy-to-use online marketplace for Job Corps staff to access and order recruitment materials and resources. Share engaging content on Job Corps social media channels: Facebook, YouTube and Instagram.
In 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. Pass a bill in the Tennessee legislature that would allow municipalities to hold local referendums on … Read More
The CSX Santa Train is a cherished tradition that ushers in the holiday season for thousands of Appalachian families. Each year, Santa and a slew of helpers from CSX and partner organizations distribute more than 15 tons of toys, fresh fruit, warm clothing and gifts along a 110-mile route that spans Kentucky, Virginia and Tennessee. MP&F has collaborated with CSX on the Santa Train for more than a decade. The strategic communications partnership has yielded thousands of media stories, an engaged social media audience, and successful partnerships with a number of special guests, including Amy Grant, Ricky Skaggs, Thompson Square, … Read More