“Probably the best story behind a whiskey. Ever.”

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.

Marines Take the Heartland

MPF StaffAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Influencer Outreach, Internal Communications, Media Relations, Publications, Research and Analytics, Strategic Communications Planning, Video, Website Development, Writing/Editing

Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.

Integrated Marketing Helps Health Care Practices

Knight StivenderBlog, Integrated Marketing

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More

Hospitality in Music City

mpfdevBranding, Digital Media, Event Management, Media Relations, Services, Strategic Communications Planning, Writing/Editing

Renaissance Hotel NashvilleMP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings. GOALSIncrease the Renaissance Nashville Hotel’s social media following.Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a … Read More

Battling the Opioid Crisis

mpfdevAdvocacy, Branding, Crisis Communications, Digital Media, Graphic Design, Grassroots Campaigns, Research and Analytics, Services, Strategic Communications Planning, Website Development, Writing/Editing

Serious Issue. Actionable Campaign.On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to … Read More

Doubling Childhood Literacy

Viviana BertorelliAdvocacy, Branding, Community Relations, Digital Media, Event Management, Media Relations, Publications, Research and Analytics, Services, Strategic Communications Planning, Video, Website Development

On behalf of the Nashville Public Education Foundation, MP&F coordinated and executed the release of the Nashville Literacy Collaborative (NLC)’s Blueprint for Early Childhood Success, a groundbreaking plan to double the number of third-graders who read on grade level by 2025. As part of the report rollout, MP&F coordinated a press conference with the NLC, with Mayor Megan Barry and Director of Schools Dr. Shawn Joseph and created media partnerships, social media campaigns, a website launch and community engagement. GOALSThe No. 1 goal of the launch campaign was to achieve community awareness and support of the plan. Our strategy was … Read More

Engaging Influencers for Kirkland’s

mpfdevAdvertising, Branding, Digital Media, Grassroots Campaigns, Influencer Outreach, Services, Strategic Communications Planning

Kirkland’s Influencer Holiday Home TourMP&F teamed up with 15 home décor bloggers from across the United States to provide holiday décor inspiration to targeted audiences using Kirkland’s products. The campaign was intended to increase brand awareness and the opportunity to acquire potential customer email addresses. We provided our influencers with Kirkland’s gift cards to purchase products to style and photograph in their homes. Two to four bloggers posted each day during a five-day span in November. The bloggers hosted a joint $500 reader giveaway on their blogs, and each blogger linked to the other bloggers in the home tour so … Read More

Recruiting America’s Workforce

mpfdevAdvertising, Branding, Digital Media, Graphic Design, Internal Communications, Publications, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

 MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24.  GOALS AND RESULTSIdentify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. 250,000: number of calls to the toll-free number in 2017. 157,000: number of online applications completed on the recruitment website in 2017. 66,000: number of prospective students admitted to Job Corps in 2017. Create a new brand for Job Corps to help the program recruit committed, motivated young … Read More

Cheers! Wine in Grocery Stores

mpfdevAdvertising, Advocacy, Branding, Community Relations, Crisis Communications, Digital Media, Event Management, Graphic Design, Grassroots Campaigns, Internal Communications, Media Relations, Publications, Research and Analytics, Services, Strategic Communications Planning, Video, Website Development, Writing/Editing

Putting Wine in Grocery Stores in TennesseeIn 2014, Tennessee became the 37th state to allow wine sales in grocery stores. To change state law to allow this, MP&F led a seven-year campaign called Red White and Food with state retailers and the Tennessee Grocers & Convenience Store Association that provided Tennessee consumers with a convenience that they had long requested. The Red White and Food coalition educated Tennesseans about the issue, encouraged them to make their voices heard with state lawmakers and ultimately got out the vote on Election Day. GOALSPass a bill in the Tennessee legislature that would allow … Read More