You may not have heard of Nathan “Nearest” Green, but he is a legend around Lynchburg, Tenn. The story of the former slave who taught Jack Daniel how to make Tennessee whiskey has been passed down for generations.
Marine Week is held in one major American city each year. The event is the biggest annual public display by the United States Marine Corps in the country. The U.S.M.C. hired MP&F to coordinate Marine Week two years in a row, in both Nashville and Detroit, after Marine Week and MP&F achieved unprecedented success in Nashville. This move represented the first time the USMC had hired a nonlocal firm to help with earned media, owned media and advertising.
Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted … Read More
MP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning the project transforming the adjacent site from the Nashville Convention Center into a large-scale, mixed-use development. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, and reach out to and communicate with local attractions to build buzz for city happenings. Increase the Renaissance Nashville Hotel’s social media following. Keep the Renaissance Nashville Hotel and the Bridge Bar top-of-mind in an ever-changing hospitality landscape in Nashville in addition to keeping a positive … Read More
On behalf of BlueCross BlueShield of Tennessee, MP&F coordinated and executed the public education campaign “Don’t Be An Accidental Drug Dealer” to raise awareness about the importance of prevention in the battle against opioid abuse. Along with the BlueCross BlueShield of Tennessee Health Foundation, we partnered with Count It! Lock It! Drop It! (CLD) to encourage Tennesseans to follow three simple steps to prevent others from accessing their prescription drugs: Counting, locking up, and dropping off unneeded prescription pills at a take-back event or in a permanent drop box. The campaign is founded on research conducted to establish public awareness … Read More
On behalf of the Nashville Public Education Foundation, MP&F coordinated and executed the release of the Nashville Literacy Collaborative (NLC)’s Blueprint for Early Childhood Success, a groundbreaking plan to double the number of third-graders who read on grade level by 2025. As part of the report rollout, MP&F coordinated a press conference with the NLC, with Mayor Megan Barry and Director of Schools Dr. Shawn Joseph and created media partnerships, social media campaigns, a website launch and community engagement. The No. 1 goal of the launch campaign was to achieve community awareness and support of the plan. Our strategy was … Read More
When Hankook Tire – a global tire manufacturing company headquartered in Seoul, Korea – was ready to plan the grand opening of its first U.S. manufacturing plant in Clarksville, Tenn., in October 2017, it reached out to MP&F. Working closely with our Korean counterparts, we managed local media outreach, travel and event planning logistics, including signage, photography and videography. Our team coordinated the two-day event, including an investor welcome dinner, news conference, ribbon-cutting ceremony and plant tour. Attendees included Tennessee Gov. Bill Haslam, U.S. Rep. Marsha Blackburn, Clarksville Mayor Kim McMillan, Tennessee Department of Economic and Community Development Commissioner Bob … Read More
MP&F teamed up with 15 home décor bloggers from across the United States to provide holiday décor inspiration to targeted audiences using Kirkland’s products. The campaign was intended to increase brand awareness and the opportunity to acquire potential customer email addresses. We provided our influencers with Kirkland’s gift cards to purchase products to style and photograph in their homes. Two to four bloggers posted each day during a five-day span in November. The bloggers hosted a joint $500 reader giveaway on their blogs, and each blogger linked to the other bloggers in the home tour so readers could hop from … Read More
MP&F integrates PR, marketing and advertising to support student recruitment and retention for the U.S. Department of Labor’s Job Corps program, the nation’s largest career technical training and education program for low-income young people ages 16–24. Identify prospective students and drive them to Job Corps’ toll-free recruitment hotline or website. Create a new brand for Job Corps to help the program recruit committed, motivated young people. Develop an easy-to-use online marketplace for Job Corps staff to access and order recruitment materials and resources. Share engaging content on Job Corps social media channels: Facebook, YouTube and Instagram.
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