Making the Most of Email Marketing

MPF Staff Blog, Insights Leave a Comment

In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online marketing firm Ezanga, 58 percent of adults check their email first thing in the morning. Here are a few tips to help you optimize your email marketing: Create personal experiences. Don’t aim to sell; aim to enrich by creating a valuable experience through email marketing. This doesn’t mean you can’t promote your products or business, but show your customers how your products can benefit them. Know your audience. Most email marketing tools allow you to segment your mailing list into …

Staff Development Plan Pays Dividends

Alice Chapman Blog, Insights 1 Comment

MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and networking. Chapman penned an article for PRSA’s monthly publication, Public Relations Tactics, expressing the importance of staff development and keeping employees engaged. We have provided Alice’s full column below with the permission of Public Relations Tactics. I recently returned from PRSA’s Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and to trade ideas and tactics on running a successful PR …

NashvilleNext receives national planning award

Keith Miles Blog, Insights 1 Comment

At the risk of being a little boastful, we’ve had a pretty good run over here with awards lately. Our Kirkland’s work picked up Best of Show at this year’s PRSA Nashville Parthenon awards, the second straight year we’ve brought home the prize. Add to that our Imperial bottle-level awards for Red White and Food, including our sixth national Silver Anvil Award, and we have been enjoying the most success in our company’s 29-year history. But as much fun as it is to win awards, it’s just as exciting to see our clients hit the top of their fields through …

Being Clear About Your Online Content

MP&F Staff Blog, Insights Leave a Comment

There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell the difference between an investigative report and an ad. However, the days of this “Church and State” arrangement have been disrupted by the sheer weight of online content we now see on a daily basis. As we’ve moved from a print-dominated to a digital world, new avenues for promotion like native advertising have blurred this once easy-to-read landscape. And with social media and online influencers, this line can be even murkier – in some cases being obfuscated on purpose to …

Working With Good Research

David Fox Blog, Insights Leave a Comment

My colleagues Mark McNeely and Alice Chapman, along with an incredible MP&F team, have just completed a clean sweep of national awards honoring their work for the statewide “Red White and Food” campaign to allow the sale of wine in Tennessee retail food stores. Not only did they win “Best of Show” at the local Parthenon Awards last spring, they’ve just completed the trifecta of national awards – the SABRE Award, the Silver Anvil Award and the PRWeek Public Affairs Campaign of the Year award. For a Nashville public relations firm to claim all of these awards in one year …

MP&F wins PRWeek’s Public Affairs Campaign of the Year for Red White and Food Campaign

MP&F Staff Blog, Insights Leave a Comment

We are excited to share that MP&F took home yet another national honor for the Red White and Food campaign at the PRWeek Awards in New York City last Thursday. In the article below, PRWeek explains why MP&F’s and the Red White and Food Coalition’s work won the 2016 Public Affairs Campaign award: ‘Where’s the wine?’ That message, uttered by shoppers in Tennessee grocery stores, was the rallying cry of MP&F Public Relations’ campaign to allow wine sales in the state’s grocery establishments. The process was harder than it sounds. Although state legislators passed a measure that would allow wine …

Tested. Tried. True. Business advice from Mark McNeely

Mark McNeely Blog, Insights Leave a Comment

Back in 2011, my friend Gini Dietrich asked me and several of our marketing and PR colleagues nationally to write one-pagers for a book she was working on titled “Dear CEO: Letters to the C-Suite from Experts on Vision, Culture, Community, and Integration.” The advice was to help organizations make it through the Great Recession. My one-pager was in the Community section. In total, there are 32. There was a recent instance that made me want to pull it out for a quick read. In reviewing this more than five years later, I don’t feel that I would change a …