Put Your Best Photograph Forward

Keith Miles Blog, Insights

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, telling a story will mean more than words. You will need to think about graphics, photography or video to make your content stickier. And that visual component needs to advance or illustrate the written word. Generally speaking, graphics are great for making numbers and statistics more approachable, video is perfect for showing how to do something or creating a mood …

Best News ‘Lede’ Ever?

Roger Shirley Blog, Insights

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play with the Fort Payne, Ala., Little League All-Star team in a regional baseball tournament. I was pumped about making the team, but even more so for the chance to go on a road trip with my buddies that would include a couple of nights in a motel. (It had a pool!) As …

sports and social media

Sports and Social Media – Part 2

MPF Staff Blog, Insights

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports prior to joining MP&F. He spent 18 years in college sports marketing and communications, most recently as a digital and social media strategist for the University of Oregon in the Pac-12 and before that at Vanderbilt University. Barca created nationally recognized all-access videos documenting Vanderbilt’s football and baseball programs, and developed innovative ways to unveil Oregon’s trend-setting uniforms to a global …

Juneteenth/Freedom Day

MPF Staff Blog, Insights

One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on June 19 that commemorates the abolition of slavery in Texas and is widely viewed as the end of slavery in the United States. MP&F’s Diversity and Inclusion Committee, which Celeste is a member of, provides regular programming for the office to create a more open and self-aware environment. The content of the post was part of a presentation Celeste and fellow staff associate Ira Hughes gave during a recent staffwide meeting. On June 19, 1865, Union Gen. Gordon Granger arrived …

SPORTS AND SOCIAL MEDIA – Part 1

MP&F Staff Blog, Insights Leave a Comment

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player as the new head men’s basketball coach at Vanderbilt University, big sports moments are happening in Nashville. For sports programs, there is a challenge in taking these memorable moments and turning them into social media victories. Senior account executives Sandy Weaver and Brandon Barca each spent more than a decade specializing in sports marketing and communications before joining the MP&F …

Five Things We Look for When Hiring an Intern

Eric Tieles Blog, Insights

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can include experience, networking opportunities, class credit (if a school recognizes it) and a paycheck (assuming it’s a paid internship … for the record, MP&F’s interns are paid). Given all of these positives, it isn’t surprising that landing an internship becomes more competitive each year. While I make no claims to represent the thinking of all hiring managers, future intern candidates could benefit by paying attention to the following five things: 1.) Resume Quality and Length. There are plenty of resources …

How Nashville Became Smashville

Javier Solano Blog, Insights, Inspiration

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators home opener, their 109th consecutive sellout at Bridgestone Arena, it’s probably past time to reflect on what an amazing success story this is for the team’s marketing and communications department, and for all of us. First, a little context. When the team arrived here 20 years ago, there were no bachelorettes downtown, no evidence of a pro hockey fan base, not …

Integrated Marketing Helps Health Care Practices

Knight Stivender Blog, Insights

Marketing a family of brands Every marketing challenge is different. Some are more complicated than others. And then there are the ones that really make you stretch. Those are the kinds we like. Early in 2018, a company with 40-plus retail health care centers in 10 states approached MP&F looking for greater brand awareness and help attracting new patients. But there was a catch – this wasn’t one brand. This was 40-plus brands. Every one of the centers. A quick case study offers some insight to approach. Need A corporation of 40-plus retail health care practices in 10 states wanted …

Search Engine Marketing, SEM

Understanding Search Engine Marketing

Jacob Burns Blog, Insights

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, …

Why Staying Relevant Is More About Consistency Than Change

Keith Miles Blog, Insights

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below. With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same skills …