Screen capture of Google Keyword Planner

How to Use Google’s Keyword Planner to Create SEO-Friendly Content

Knight Stivender Blog, Insights

Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround to professional tools and agency support. The Keyword Planner is a tool designed to assist media buyers with advertising decisions; SEO is not its intended use. That makes using it as such a little clunky, but it works. And it’s free.

How to know whether people are using your website as intended

Knight Stivender Blog, Insights

Most of us who have worked on a website project have experienced a conversation like this: CEO: Can you make the new logo bigger and add the tagline? We paid a lot of money for it, and it does a good job explaining who we are. Marketing: We need artwork that encapsulates our organization. Stock images don’t do it. Accounting: We don’t have money for a photo shoot. Department Head: That first stock image doesn’t reflect our department. Can you make it smaller and add a second image about our team? Another Department Head: What about our department? We need …

Six key marketing metrics to track in Google Analytics

Knight Stivender Blog, Insights

If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify things, our team has listed and explained in this post six of the top marketing metrics for businesses to track in Google Analytics on a regular basis. But first, here’s a quick an overview of Google Analytics for those who don’t use the platform on a daily basis. Google Analytics can’t tell you exactly who visits your website (you need …

How to use census data for marketing and storytelling

Knight Stivender Blog, Insights

We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to help allocate funding for important services and infrastructure like public health, schools, roads, police and fire protection. The census is also used by businesses, entrepreneurs, economic development leaders, marketers, communicators and journalists to understand communities, impending changes and opportunities for growth. At MP&F, we use myriad census data sets to help our clients spot opportunities and tackle business challenges. We …

How to communicate with employees during a crisis

Leigh Lindsey Blog, Insights

For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their approach to COVID-19. Those consumer-facing messaging are often needed, and brands can’t be silent indefinitely. It’s equally important, if not more so, to invest time and resources in communicating with your employees. Here are a few tried-and-true tactics for ensuring your internal communications efforts are successful during a time that feels uncertain at best. Communicate. Communicate. Communicate.It’s tempting to limit what you share with employees when things are uncertain, and in the midst of the COVID-19 pandemic, it’s impossible to …

All Eyes On The National Museum of African American Music

MPF Staff Blog, Insights

The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence black Americans have had on music. Based in Nashville, Tenn., as part of the Fifth + Broadway development, the museum will share the story of the American soundtrack by integrating history and interactive technology to bring musical heroes of the past into the present. African Americans are responsible for the musical legacy of our country, having created more than 50 genres and sub-genres comprising most …

MPFCreates-branding

What is a brand?

Mary Elizabeth Davis Blog, Insights

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white …

‘It’s a Privilege To Be a Professional Writer’

Roger Shirley Blog, Insights, Inspiration

Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still, Plazas – the Opinion and Engagement director for the USA TODAY NETWORK Tennessee and The Tennessean, where he serves as editorial writer, opinion columnist, Op-Ed editor and an editorial board member – never considered journalism for a career when he was younger. The U.S.-born son of Colombian and Cuban immigrants was being guided by his parents to pick one of …

Put Your Best Photograph Forward

Keith Miles Blog, Insights

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, telling a story will mean more than words. You will need to think about graphics, photography or video to make your content stickier. And that visual component needs to advance or illustrate the written word. Generally speaking, graphics are great for making numbers and statistics more approachable, video is perfect for showing how to do something or creating a mood …

Best News ‘Lede’ Ever?

Roger Shirley Blog, Insights

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play with the Fort Payne, Ala., Little League All-Star team in a regional baseball tournament. I was pumped about making the team, but even more so for the chance to go on a road trip with my buddies that would include a couple of nights in a motel. (It had a pool!) As …