We live in a digital-centric world, and more and more, people want online content that feels relevant and personalized to them. But at the same time, consumers recognize the value of their personal data and the risks that come with sharing it.   For the last decade, brands have been using data collected from tech giants like Google, Facebook and Apple to help target advertising to exactly the right people, across the entire digital landscape. Many agencies and advertisers have relied, arguably too heavily, on this personal level of data to target advertising. And the results – the clothing and furniture …

When the entire world is focused on one topic, how do you get your message to rise to the top and be heard? Throughout the pandemic, we used a few tried-and-true best practices to help our health care clients cut through the noise and gain meaningful media coverage. Even as the world works to put COVID-19 in the rearview mirror, these tips can help your company stand out from the rest.   Routine Checkups on the Conversations and Voices That Matter To get in on the conversation surrounding a fast-moving global topic, you must know what the conversation is, where it …

With COVID-19 restrictions’ letting up, MP&F clients have been easing into events very cautiously, but optimistically. It’s been a long two-plus years, and we’ve gleaned plenty of best practices from helping plan dozens of events during the pandemic. Here are a few tips to keep in mind as you navigate event planning once again.  Plan EARLY If you take anything away from this blog post – take this: PLAN EARLY. We promise – this is for your sanity. You’ll thank us later.   Staffing woes:Many companies and vendors are dealing with extreme staffing challenges. This has many implications for events, including fewer …

It’s not every day that you’re recognized in the top 3% of agencies in the country, but that’s exactly what happened recently at MP&F. Google awarded our team with its prestigious Google Premier Partner designation. We’re honored, but mostly we’re excited about what this means for our clients.  How we got there  We’ve been a Google partner for years, providing our experience and expertise with paid search to many clients. In February, Google relaunched its partners program with new criteria that ensure partners are meeting the needs of their clients and using the platform effectively.  The three requirements are:  Performance …

Imagine this … You’re a senior leader in the booming health care industry. Q4 of the year found your company exceeding all goals and you set your aspirations even higher for the next year. Halfway into Q1, you think this is going to be the BEST year of all time when the headlines in the news make it clear everything is about to change. What’s next? In a 2019 poll by CS&A/PRNEWS of 200 senior and middle managers, 62% of responders said their company has a crisis plan. Sounds pretty good, right? What if I told you that 50% of …

As communications pros, we love helping clients tell their stories. And with social media’s ever-evolving platforms available literally at your fingertips, there are more opportunities than ever to reach your audience and tell your story.  One of the most authentic and productive ways to build an engaged community on social media is to mobilize your audience and stakeholders to tell their own stories, rather than solely using your channels to push out branded content.   Here are three examples of how we’ve done this for our clients.  1. Job Corps │ Careers (and Community!) Begin Here Student stories are the greatest asset to Job Corps’ social media channels. The U.S. Department of Labor’s Job Corps program trains and educates eligible young …

Over the last two years, the COVID-19 pandemic has changed the way businesses in every industry operate, senior living arguably more than others. In fact, the pandemic accelerated a trend that’s been on the rise for years – the need for more sophisticated digital marketing strategies to engage with prospects.  While this generation of tech-savvy seniors may have been shaped in part by necessity, growing consumer preference among seniors indicates that the digital trends we’ve seen in the COVID-19 age are here to stay.   So how do senior living communities adapt to reach people who expect sophisticated digital experiences and innovation in the decision process? Here are four key trends we’re seeing from our work in the industry along with best practices for senior living …