How do you communicate about a plan when the plan is evolving? Many businesses and schools are experiencing this now with the COVID-19 pandemic. Here are four tips to help navigate this tricky situation.
How We Monitor News Coverage and Measure Reach
At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us help clients across a range of industries from education to industrial and hospitality to healthcare. What it is: Cision is an online resource that has a global database of media outlets, journalists, bloggers and influencers whose information can be reviewed based on location, topics covered and reach. At MP&F we also use Cision’s clip reporting and measuring features to report …
O’Dwyer’s Ranks MP&F No. 1 in Tennessee in 12 Industries
In my years at MP&F, I am increasingly grateful to work for an agency where my colleagues and I immerse ourselves every day in industries from education to entertainment, from technology to transportation. We are better communicators on behalf of all of our clients because the work we do reaches across so many types of businesses. It is both humbling and rewarding to see that effort recognized. O’Dwyer’s Magazine, now in its 34th year, is the top publication for PR and marketing communications professionals. Each year, the magazine ranks firms across the country on net fees and staff. In the 2020 …
Does your website need an SEO audit?
If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence and capabilities. As a result, the digital marketplace for goods and services has become significantly more crowded. It is more difficult than ever for a business to stand out. The best way to maintain or improve your business’s digital standing among your industry peers is to improve your website’s search engine optimization through an SEO audit. A good SEO score …
Five free data tools to boost integrated marketing efforts
An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations teams are heavy on wordsmiths and light on analysts, here are five free tools (and one paid subscription you likely already have) that can help. Still need support? For each tool, we’ve provided our recommendation for upgrading.
Juneteenth / Freedom Day 2020
This blog is dedicated to Breonna Taylor, George Floyd, Ahmaud Arbery, Tony McDade, Dion Johnson, Sandra Bland, Daniel Hambrick and the countless others killed due to police brutality and a system that has perpetually ignored the cries of the Black community. On June 19, 1865, Union General Gordon Granger arrived in Galveston, Texas, to take control of the state immediately following the Civil War. When he arrived, General Granger declared, “The people of Texas are informed that, in accordance with a proclamation from the Executive Office of the United States, all slaves are free.” Roughly 250,000 enslaved black people in …
How to Use Google’s Keyword Planner to Create SEO-Friendly Content
Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround to professional tools and agency support. The Keyword Planner is a tool designed to assist media buyers with advertising decisions; SEO is not its intended use. That makes using it as such a little clunky, but it works. And it’s free.
How to know whether people are using your website as intended
Most of us who have worked on a website project have experienced a conversation like this: CEO: Can you make the new logo bigger and add the tagline? We paid a lot of money for it, and it does a good job explaining who we are. Marketing: We need artwork that encapsulates our organization. Stock images don’t do it. Accounting: We don’t have money for a photo shoot. Department Head: That first stock image doesn’t reflect our department. Can you make it smaller and add a second image about our team? Another Department Head: What about our department? We need …
Six key marketing metrics to track in Google Analytics
If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify things, our team has listed and explained in this post six of the top marketing metrics for businesses to track in Google Analytics on a regular basis. But first, here’s a quick an overview of Google Analytics for those who don’t use the platform on a daily basis. Google Analytics can’t tell you exactly who visits your website (you need …
How to use census data for marketing and storytelling
We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to help allocate funding for important services and infrastructure like public health, schools, roads, police and fire protection. The census is also used by businesses, entrepreneurs, economic development leaders, marketers, communicators and journalists to understand communities, impending changes and opportunities for growth. At MP&F, we use myriad census data sets to help our clients spot opportunities and tackle business challenges. We …