How We Monitor News Coverage and Measure Reach

Brooke KellyBlog

At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us help clients across a range of industries from education to industrial and hospitality to healthcare. What it is: Cision is an online resource that has a global database of media outlets, journalists, bloggers and influencers whose information can be reviewed based on location, topics covered and reach. At MP&F we also use Cision’s clip reporting and measuring features to report … Read More

O’Dwyer’s Ranks MP&F No. 1 in Tennessee in 12 Industries

Amanda ReinboldBlog

O'Dwyer's Tennessee Rankings 2020

In my years at MP&F, I am increasingly grateful to work for an agency where my colleagues and I immerse ourselves every day in industries from education to entertainment, from technology to transportation. We are better communicators on behalf of all of our clients because the work we do reaches across so many types of businesses. It is both humbling and rewarding to see that effort recognized. O’Dwyer’s Magazine, now in its 34th year, is the top publication for PR and marketing communications professionals. Each year, the magazine ranks firms across the country on net fees and staff. In the 2020 … Read More

Does your website need an SEO audit?

Cole MiracleBlog, Uncategorized

If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence and capabilities. As a result, the digital marketplace for goods and services has become significantly more crowded. It is more difficult than ever for a business to stand out. The best way to maintain or improve your business’s digital standing among your industry peers is to improve your website’s search engine optimization through an SEO audit. A good SEO score … Read More

Five free data tools to boost integrated marketing efforts

Knight StivenderBlog

Screen capture of Google Keyword Planner

An effective communications strategy requires insight and analysis as much as it does empathy and creativity. If your public relations teams are heavy on wordsmiths and light on analysts, here are five free tools (and one paid subscription you likely already have) that can help. Still need support? For each tool, we’ve provided our recommendation for upgrading.

Juneteenth / Freedom Day 2020

Celeste MaloneBlog

This blog is dedicated to Breonna Taylor, George Floyd, Ahmaud Arbery, Tony McDade, Dion Johnson, Sandra Bland, Daniel Hambrick and the countless others killed due to police brutality and a system that has perpetually ignored the cries of the Black community. On June 19, 1865, Union General Gordon Granger arrived in Galveston, Texas, to take control of the state immediately following the Civil War. When he arrived, General Granger declared, “The people of Texas are informed that, in accordance with a proclamation from the Executive Office of the United States, all slaves are free.” Roughly 250,000 enslaved black people in … Read More

How to use Google’s Keyword Planner to create SEO-friendly content

Knight StivenderBlog

Screen capture of Google Keyword Planner

Need SEO help? If resources and budget are minimal right now, we’ve outlined a way to use the Google Keyword Planner as a workaround to professional tools and agency support. The Keyword Planner is a tool designed to assist media buyers with advertising decisions; SEO is not its intended use. That makes using it as such a little clunky, but it works. And it’s free.

How to know whether people are using your website as intended

Knight StivenderBlog

Most of us who have worked on a website project have experienced a conversation like this: Before you know it, you have built a website everyone has contributed to, yet no one understands. Fortunately, data (and a strong creative team) can help you out of this pickle. UX designers, including those on MP&F’s Creative Services team, use analytics to figure out how visitors experience your website. With analytics, our team can see: How far people scroll down a page Whether people click as you intend Whether they click across carousels/multimedia sliders (spoiler alert — not often) If people are more … Read More

Six key marketing metrics to track in Google Analytics

Knight StivenderBlog

If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify things, our team has listed and explained in this post six of the top marketing metrics for businesses to track in Google Analytics on a regular basis. But first, here’s a quick an overview of Google Analytics for those who don’t use the platform on a daily basis. Google Analytics can’t tell you exactly who visits your website (you need … Read More

How to use census data for marketing and storytelling

Knight StivenderBlog

We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to help allocate funding for important services and infrastructure like public health, schools, roads, police and fire protection. The census is also used by businesses, entrepreneurs, economic development leaders, marketers, communicators and journalists to understand communities, impending changes and opportunities for growth. At MP&F, we use myriad census data sets to help our clients spot opportunities and tackle business challenges. We … Read More

Quarantine-Cocktails

MPF StaffBlog

When times get tough, we turn to our in-house bartender, Dave Goetz for liquid courage. Here, he shares a few of his most requested cocktails.  Manhattan Fill mixing glass with ice. Add 2 oz. Rye, 1 oz. Sweet Red Vermouth, 2 drops Angostura bitters, 2 drops Orange bitters. Stir vigorously for at least one minute. Strain into coupe glass, add orange peel and 1 to 2 Luxardo cherries. Turn your Manhattan into a “Nashattan” Into a 3-liter charred oak barrel, pour two fifths 100 or higher proof Rye, one fifth Doulin Sweet Red Vermouth, one bottle Fee Brothers or Regan’s … Read More