Understanding Search Engine Marketing

Jacob BurnsBlog

3 minute read
Search Engine Marketing, SEM

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using paid search ads on Google. This is called search engine marketing, or SEM, and it should be part of any client acquisition, lead generation or e-commerce marketing campaign. Earlier this month, Google made a major announcement that its AdWords platform will be converted into Google Ads. This change is not only cosmetic; it will enhance the way you create, … Read More

Why Staying Relevant Is More About Consistency Than Change

Keith MilesBlog

4 minute read

MP&F partner Keith Miles serves as a professional adviser for the PRSSA and, through this, is given the opportunity to share his knowledge with the next generation of PR practitioners. He recently wrote a blog post about the importance of maintaining a curiosity about the world and the importance of relationship building. It first appeared on the PRSA blog PRSay. Read Keith’s entire post below.   With all the talk lately about changes in how our clients communicate with audiences – disruptive technologies, innovation, shifting consumer habits – certain key aspects of the PR profession have remained constant. We still use many of the same … Read More

Introducing MP&F Strategic Communications

David FoxBlog, MPF

3 minute read
MP&F Partners

MP&F has been spreading its wings of late and, with it, the scope of our services. After the best year in company history in 2017, we are proud to announce major enhancements to our communications offerings and a new name: MP&F Strategic Communications. MP&F’s commitment to providing solid strategic counsel has been a hallmark of this agency for more than three decades. What’s changing today are the tools at our disposal to implement strategies, deliver messages and track results. Our menu of services now includes: Integrated marketing: We have enhanced our marketing capabilities by developing a data-driven, integrated approach under … Read More

MP&F Earns Prestigious National Award and Local Parthenons

Javier SolanoBlog

3 minute read

MP&F earned a national Gold SABRE on behalf of the BlueCross BlueShield of Tennessee Health Foundation for the Count It! Lock It! Drop It! campaign, at the recent North American SABRE Awards ceremony in New York City. The three-year campaign won in the Healthcare Providers category. It was MP&F’s third SABRE award in the past seven years. MP&F Public Relations also received 30 awards, including 12 Parthenons, at the 32nd annual Parthenon Awards ceremony at Country Music Hall of Fame. The ceremony, sponsored by the Public Relations Society of America’s Nashville chapter, celebrates the best public relations campaigns of 2017, … Read More

MP&F is all-in on transit

David FoxBlog

2 minute read

I’m proud of the great job we’ve done. I just voted FOR transit, and here’s why: It’s an investment in infrastructure, like water pipes, electric lines, sidewalks and fiber, we have to make for the good of the city. It’ll cost each of us about 17 cents per day over the 25-year life of the investment. That is not unreasonable, and tourists will help us pay for it. It will start by helping those who need it most. The first thing that will happen if we vote yes will be major improvements in our bus system. New buses, more frequency, … Read More

MLK50

Ira HughesBlog, home6 Comments

3 minute read

By Ira Hughes There are many people throughout the world who contribute to making the communities where they live better. Some are even able to effect change in a larger scale. But, in the grand scheme of things, not many individuals are able to leave a lasting mark on society that impacts generations and penetrates the broader social consciousness. Dr. Martin Luther King Jr. was a towering figure whose teachings and leadership still are influencing action and inspiring us 50 years after his assassination (April 4, 1968). I am a young African-American professional in the field of communications at MP&F … Read More

What Job Candidates in the Communications Industry Need to Know

Pam SchmidtBlog, home1 Comment

3 minute read

This May will mark 25 years since I was an eager college student embarking on an internship at MP&F Public Relations. Little did I know then that it would be the start of a rewarding career in communications. After a few years of client work under my belt, I began to manage our intern program and did that for seven years. For the better part of the last decade, I’ve been screening and interviewing all of our firm’s job candidates. Needless to say, I’ve seen a lot of changes over the years regarding skills that make a successful PR practitioner. … Read More

Using Digital for Brand Authenticity

Ian DinkinsBlog, home1 Comment

3 minute read

You often hear the phrase “the customer is always right” in industries ranging from fast food to public relations. This comes from the understanding that, without a strong base of consumers, a business will die. So the importance of knowing what a consumer wants and values is paramount to building a brand. Studies by Cohn and Wolfe and the Boston Consulting Group  have identified brand authenticity as one of the top factors in attracting customers. While it looks different for everyone, brand authenticity is the proximity between the image a brand projects and the reality of what that brand represents. … Read More

Big changes are headed to Facebook (Now’s the time to get ready)

Leigh LindseyBlog, home, UncategorizedLeave a Comment

2 minute read

Last week Mark Zuckerberg announced that major changes are in the works at Facebook. The social network is shifting its algorithms again — this time to make sure you are seeing more content from family and friends. It’s likely that changes to Instagram, which is owned by Facebook, are on the way, too. According to Zuckerberg, the shift will take time, but you should see some changes in your news feed quickly. More content in your news feed from people that matter to you means less visibility for content from brands, businesses and news publishers. If your business relies on … Read More

2017 MP&F Year in Review

Tom HaydenBlog, homeLeave a Comment

4 minute read

When the Marine Corps needed a few good PR folks to provide strategic communications support for its annual Marine Week activities, the brass turned once again to the crack team at MP&F Public Relations. For the second year in a row – Nashville in 2016 and Detroit in 2017 – MP&F provided the Marines with a wide range of services, from event logistics and execution to advertising to media and community relations, as part of an integrated campaign promoting the Corps’ largest outreach program of the year. Throughout, we analyzed and reassessed to see how we could adjust and continue … Read More