Blogger Summit: Bringing influencers and brands together

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At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent tab on many of our media lists, and we are always searching for new ways to work with this influential group of digital media contributors. Recently, we helped Opry Mills host a successful blogger summit with bloggers from ‘drive markets,’ –markets close enough for shoppers to drive to Opry Mills but outside the immediate vicinity. Our wonderful guests came to … Read More

Are You Using LinkedIn Effectively?

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Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. … Read More

Experience vs. Energy

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We live in a nation divided. And no, I’m not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z – the next generation on everyone’s radar – we live in fast-moving times, and everyone has an opinion. The generalized feeling of baby boomers is they want millennials to get off their phones, have face-to-face conversations, and stop being so entitled and lazy. After all, they had to walk to work uphill both ways in their heyday, so it’s only fair. On the other hand, millennials (myself included) – when taking a … Read More

Eclipsing around one afternoon

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The solar event of a lifetime came to Nashville, and we at MP&F were lucky enough to have a front-row seat! Our internal “RAA-RAA” Committee planned several surprises to mark this special occasion. Everyone received a special black and white eclipse goody bag Monday morning filled with eclipse safety glasses, glow sticks and “solar snacks,” including Milk Ways, Eclipse gum, Starbursts and Capri Suns. The team then staked out a viewing spot on the lawn of the state Capitol, provided boxed lunches and created the perfect pump-up playlist for when Nashville went dark! Check out some photos of MP&Fers’ taking … Read More

For Agency Owners, Diversity Is a Steppingstone to the Future

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MP&F partner Alice Chapman serves on the board of the PRSA Counselors Academy and is a PRSA member. Her most recent blog post, about the importance of diversity in an agency setting and MP&F’s commitment to being a diverse and inclusive workplace, first appeared on the PRSA blog, PRSay, in honor of Diversity Month. Read her entire post below. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity. Diversity is important to us, to our employees – especially the … Read More

RAA-RAA Committee: The Fire Behind MP&F

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The MP&F motto, “Do Great Work, Have Fun, Make Money,” has stuck with me since the first day of my internship here. Before beginning at MP&F, I studied its portfolio and I was extremely impressed with its clientele. On my first day, however, something different stuck out to me. The people. It was immediately evident that company culture is at the forefront at MP&F Public Relations. “Have Fun” is what MP&F does. With the everyday stresses that come with working at an agency, MP&F knows that developing an enjoyable company environment is critical. I wondered how MP&F kept the energy in … Read More

Leadership and Accountability Lessons Can Be Fun

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My parents taught me about leadership and accountability, and I haven’t stopped learning and growing. I feel that I’m just as curious now as I was when I was younger. I enjoy seeing how leaders of different organizations, whether they’re in sports, government or business, teach leadership, goodwill and accountability. This recent article written by Gene Healey for the Chattanooga Times Free Press caught my eye. In short, the University of Tennessee–Chattanooga football team’s wide receivers coach gives his players two teachable moment options if they forget to bring their playbooks to a team meeting. Option 1 is to run, … Read More

Do Great Work, Have Fun, Make Money

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I have only been at MP&F for 30 days. Already, I see how the tagline “do great work, have fun, make money” represents the culture at MP&F – a culture that has lasted for 30 years. From the little things, like moving a staff meeting outside when the office is too cold for some, to the unexpected things, like taking pictures with a catfish to support the Preds, surprises are common. But, working here is not always fun and games. Alongside playful Instagram shoots and pingpong tournaments, staff members are dedicated to producing the highest-quality work for the firm and … Read More

Why Mentorship Even Matters

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The idea of “mentorship” is a hot topic in the public relations sphere right now, and justifiably so. It’s a concept that has grown in the communications field, and there are countless thought-provoking pieces on the subject (Erica Cooke’s Platform Magazine blog on the subject is a great example). My purpose here is not to tell you how to pursue mentorship in your own career, but rather to explain why it’s even worth your time. Having a mentor or being a mentor yourself may seem to be yet another item on your infinite to-do list as a PR practitioner, but … Read More

It’s in the Asking …

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On the drive into the office today, I was listening to “Morning Edition” on our local NPR affiliate, WPLN, when they aired an interview with the editor and reporter of a high school newspaper in Washington state. The reporter, Teddy Fischer, saw Secretary of Defense Jim Mattis’ mobile phone number in a photograph and, in coordination with his editor, decided to reach out with an interview request. So, you’re thinking, ‘yeah, a reporter reached out to a government official for an interview. What’s the big deal?’ As someone in the communications world who has made hundreds of media pitches, I … Read More