Talking About Data: How To Drive Understanding and Action

Landry ButlerBlog

Sharing complex business data with your stakeholders and other audiences, and communicating it in a way that provides insight and drives action, can be a daunting task. What are they looking for? Should you give high-level analysis or a deep dive into the details? What is their level of understanding the data? Goal No. 1 is clear communication. Effective data analysis enables you to communicate findings accurately in language that audiences can understand. Differing expectations and overuse of specialized language can result in misunderstandings and other barriers to addressing your business needs.  Tell the story. When developing your analysis, it … Read More

Annual Report: Design for Impact

Megan WilloughbyBlog

It’s that time of year again. Christmas decorating, cookie baking, Hallmark movies and annual reports. Yes, you heard me: annual reports. Those year-in-review documents stuffed with so many balance sheets and dollar signs that your eyes will cross. Those thick books filled with edge-of-your-seat page titles like Cash Flow Statement and Profit and Loss. If your company name starts with a Z and ends with an M, or you sell athleisure wear (I haven’t worn real pants since March), you’re probably thrilled to be reliving or recapping 2020. But even if you’re among those who struggled this year, annual reports … Read More

Eight Traits of Great Emails

Knight StivenderBlog

Chances are there are a few unread marketing emails and companywide blasts in your inbox right now. Some you’ll click on immediately, maybe even read all the way through. And some will be an immediate Shift + Delete.  What makes the difference when it comes to good email and bad?  An election season, the COVID-19 pandemic and now the holidays give us a lot of examples of both types. Here are a few ways to stand out from the crowd — in a good way.  Would You Open This? The subject line is arguably the most important part of an … Read More

Key Takeaways From Adobe MAX 2020

Bailey ZelenaBlog

Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing – produces Adobe MAX, ordinarily an in-person conference highlighting new products, software releases, tutorials and inspirational talks.  This year, creatives from all over the world tuned in for a free, virtual conference to draw inspiration and learn from the best in the business. Our team’s key takeaways from this year’s event: 1. Virtual collaboration among creative teams is more important than ever. Creative people draw inspiration from being around each other. Whether in internal teams or with our clients, we … Read More

How To Talk About Your Work (Organization, Project, Etc.) Without Bragging

Knight StivenderBlog, Uncategorized

As an editor at The Tennessean several years before joining MP&F, I knew the folks at the firm before I became one of them. Whenever an MP&F executive entered our newsroom – especially a partner wearing a suit, which was the only thing partners wore to the newsroom in those days – we knew the story they were bringing with them would be important, exclusive, top-secret – or all of those things. Now that I am lucky enough to work at MP&F myself, I understand that beneath my colleagues’ polished presentations are people whose pandemic work-from-home lives are just as … Read More

Are You Remaining Virtually Engaged With Colleagues?

Angela ArgiroBlog, Uncategorized

In a time of remote work, making sure we find ways to enjoy each other is more important than ever. Do Great Work. Have Fun. Make Money. As a member of MP&F’s RAA-RAA (aka party planning) Committee, fulfilling the “Have Fun” portion of our company tagline has always been one of my favorite parts of working here.  From monthly birthday treats to extravagant Halloween parties, to making sure the Kegerator always has a great local beer on-tap, it’s never been much of a challenge to make sure my fellow MP&Fers enjoy a never-ending supply of fun. Now in a time … Read More

Designing for Inclusivity

Mary Elizabeth DavisBlog

When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that.   Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or ever-changing challenges. While you can’t make a short person taller (or, a tall person shorter for that matter), you can adapt the environment so that any challenges are less pronounced. This is where inclusive design comes in. It’s about being intentional before you even take the first step. It’s an ongoing process and requires doing the work to understand your … Read More

Diversity at MP&F: Looking Under the Hood

MPF StaffBlog

As an independently owned communications firm in business for 33 years, MP&F has always believed that the diversity of our company is important. We benefit from the richness diversity brings to our culture, we benefit from the different perspectives it brings to our work for our clients, and we benefit from the incredible people we get to work with, who are part of our MP&F family.  As a company that advises other organizations on the best ways to communicate to diverse audiences, we know from experience that having a diverse company allows us to do our job better. But beyond … Read More

I’m a Lifelong Washington NFL Fan, and It’s Past Time To Change the Name

Javier SolanoBlog

As a lifelong fan of the NFL franchise now known as the Washington Football Team, my relationship to it now spanning five decades, I remember Super Bowl VII. I remember the lovable “Over the Hill Gang” that lost, 14–7, as the footnote to Miami’s perfect season. I don’t remember that, in the spring of 1972, months before that Super Bowl season began, a delegation of Native American leaders met with Redskins President Edward Bennett Williams and urged him to change the team’s name, which means that the controversy over the team name is at least 48 years old. Williams tweaked … Read More