Six key marketing metrics to track in Google Analytics

Knight StivenderBlog

If your duties include tracking your company’s key marketing metrics, you know Google Analytics is a critical tool in measuring success. You also know how easy it can be to lose yourself in the volume of data available. To simplify things, our team has listed and explained in this post six of the top marketing metrics for businesses to track in Google Analytics on a regular basis. But first, here’s a quick an overview of Google Analytics for those who don’t use the platform on a daily basis. Google Analytics can’t tell you exactly who visits your website (you need … Read More

How to use census data for marketing and storytelling

Knight StivenderBlog

We’re in the middle of the 2020 Census, which is mandated by the U.S. Constitution to count every person in the United States and five U.S. territories. The census provides data that lawmakers at all levels of government use to help allocate funding for important services and infrastructure like public health, schools, roads, police and fire protection. The census is also used by businesses, entrepreneurs, economic development leaders, marketers, communicators and journalists to understand communities, impending changes and opportunities for growth. At MP&F, we use myriad census data sets to help our clients spot opportunities and tackle business challenges. We … Read More

Quarantine-Cocktails

MPF StaffBlog

When times get tough, we turn to our in-house bartender, Dave Goetz for liquid courage. Here, he shares a few of his most requested cocktails.  Manhattan Fill mixing glass with ice. Add 2 oz. Rye, 1 oz. Sweet Red Vermouth, 2 drops Angostura bitters, 2 drops Orange bitters. Stir vigorously for at least one minute. Strain into coupe glass, add orange peel and 1 to 2 Luxardo cherries. Turn your Manhattan into a “Nashattan” Into a 3-liter charred oak barrel, pour two fifths 100 or higher proof Rye, one fifth Doulin Sweet Red Vermouth, one bottle Fee Brothers or Regan’s … Read More

How to communicate with employees during a crisis

Leigh LindseyBlog

For the last few weeks, our inboxes have been filled with messages from every business we ever visited about their approach to COVID-19. Those consumer-facing messaging are often needed, and brands can’t be silent indefinitely. It’s equally important, if not more so, to invest time and resources in communicating with your employees. Here are a few tried-and-true tactics for ensuring your internal communications efforts are successful during a time that feels uncertain at best. Communicate. Communicate. Communicate. It’s tempting to limit what you share with employees when things are uncertain, and in the midst of the COVID-19 pandemic, it’s impossible … Read More

MP&F Celebrates Black History Month

MPF StaffBlog

Reflecting on History Brittany IrbyMP&F Account Supervisor, Diversity Committee Member It’s February, which means that it is Black History Month (BHM)! This year marks 50 years since the first BHM celebration took place at Kent State University. This is a month to honor and acknowledge the contributions that black people have made in America. In honor of BHM, I challenge you all to reflect on that one “aha” moment that you might have had over these few weeks. You might ask yourself, what is an “aha” moment? Merriam-Webster describes it as a moment of sudden realization, inspiration, insight, recognition or … Read More

David Fox Celebrates 30 Years at MP&F

Mary Elizabeth DavisBlog

Some call him the Fox, but we call him our fearless leader. Today we celebrate his 30th anniversary at MP&F by sitting down—in his corner office—with the man himself and reflecting on the last few decades. Is it true that you left a well-paying gig with a corner office at a reputable agency for an optimistic (yet not profitable) startup with a card table and folding chair for a desk?  DF: That’s true. I had a great job, but McNeely, Pigott and I had talked about going into business together for a long time, so I went with my gut, and so glad I … Read More

All Eyes On The National Museum of African American Music

Celeste MaloneBlog

The long-awaited National Museum of African American Music (NMAAM) is slated to open in summer of 2020. It will be the only museum dedicated solely to preserving African American music traditions and celebrating the influence black Americans have had on music. Based in Nashville, Tenn., as part of the Fifth + Broadway development, the museum will share the story of the American soundtrack by integrating history and interactive technology to bring musical heroes of the past into the present. African Americans are responsible for the musical legacy of our country, having created more than 50 genres and sub-genres comprising most … Read More

What is a brand?

Mary Elizabeth DavisBlog

MPFCreates-branding

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they think of when they think of you. I’ll explain.  Let’s play a game. I’ll give you a clue, and you tell me what first comes to mind: “Just Do It” Innovation that excites Always low prices. Always. “YOU get a car, and YOU get a car, and YOU get a car!” It comes in a little robin’s egg blue box with a white … Read More

‘It’s a Privilege To Be a Professional Writer’

Roger ShirleyBlog

Like a lot of great writers, The Tennessean’s David Plazas developed a love for writing as a child. “I was a very introverted, shy kid. At the time, writing was an outlet for me, and I loved creative writing.” Still, Plazas – the Opinion and Engagement director for the USA TODAY NETWORK Tennessee and The Tennessean, where he serves as editorial writer, opinion columnist, Op-Ed editor and an editorial board member – never considered journalism for a career when he was younger. The U.S.-born son of Colombian and Cuban immigrants was being guided by his parents to pick one of … Read More

David Fox: “Everything Works Better When Your Focus Is on Serving Others”

Tom HaydenBlog

most admired CEOs

A Q&A With One of Nashville’s Most Admired CEOs By Tom Hayden As the son of a World War II fighter pilot, MP&F’s David Fox has been on a mission of service throughout his professional career and personal life. His devotion to service has led him to explore how he could best undertake his calling. After graduating from Vanderbilt University in 1972 amid the backdrop of the Vietnam War, the national political conventions and Watergate, he became a journalist working at The (Memphis) Commercial Appeal, Nashville Banner and United Press International. He also wrote three published, nonfiction books and numerous … Read More