Key Takeaways From Adobe MAX 2020

Bailey ZelenaBlog

Every year, Adobe – a software company many creative teams use for everything from design to illustration to photo editing – produces Adobe MAX, ordinarily an in-person conference highlighting new products, software releases, tutorials and inspirational talks.  This year, creatives from all over the world tuned in for a free, virtual conference to draw inspiration and learn from the best in the business. Our team’s key takeaways from this year’s event: 1. Virtual collaboration among creative teams is more important than ever. Creative people draw inspiration from being around each other. Whether in internal teams or with our clients, we … Read More

How To Talk About Your Work (Organization, Project, Etc.) Without Bragging

Knight StivenderBlog, Uncategorized

As an editor at The Tennessean several years before joining MP&F, I knew the folks at the firm before I became one of them. Whenever an MP&F executive entered our newsroom – especially a partner wearing a suit, which was the only thing partners wore to the newsroom in those days – we knew the story they were bringing with them would be important, exclusive, top-secret – or all of those things. Now that I am lucky enough to work at MP&F myself, I understand that beneath my colleagues’ polished presentations are people whose pandemic work-from-home lives are just as … Read More

Are You Remaining Virtually Engaged With Colleagues?

Angela ArgiroBlog, Uncategorized

In a time of remote work, making sure we find ways to enjoy each other is more important than ever. Do Great Work. Have Fun. Make Money. As a member of MP&F’s RAA-RAA (aka party planning) Committee, fulfilling the “Have Fun” portion of our company tagline has always been one of my favorite parts of working here.  From monthly birthday treats to extravagant Halloween parties, to making sure the Kegerator always has a great local beer on-tap, it’s never been much of a challenge to make sure my fellow MP&Fers enjoy a never-ending supply of fun. Now in a time … Read More

Designing for Inclusivity

Mary Elizabeth DavisBlog

When you read “inclusive design,” your mind may go immediately to accessibility and compliance. But, it’s so much more than that.   Inclusive design is putting people first. It’s designing for the needs of people with permanent, temporary, situational or ever-changing challenges. While you can’t make a short person taller (or, a tall person shorter for that matter), you can adapt the environment so that any challenges are less pronounced. This is where inclusive design comes in. It’s about being intentional before you even take the first step. It’s an ongoing process and requires doing the work to understand your … Read More

Diversity at MP&F: Looking Under the Hood

MPF StaffBlog

As an independently owned communications firm in business for 33 years, MP&F has always believed that the diversity of our company is important. We benefit from the richness diversity brings to our culture, we benefit from the different perspectives it brings to our work for our clients, and we benefit from the incredible people we get to work with, who are part of our MP&F family.  As a company that advises other organizations on the best ways to communicate to diverse audiences, we know from experience that having a diverse company allows us to do our job better. But beyond … Read More

I’m a Lifelong Washington NFL Fan, and It’s Past Time To Change the Name

Javier SolanoBlog

As a lifelong fan of the NFL franchise now known as the Washington Football Team, my relationship to it now spanning five decades, I remember Super Bowl VII. I remember the lovable “Over the Hill Gang” that lost, 14–7, as the footnote to Miami’s perfect season. I don’t remember that, in the spring of 1972, months before that Super Bowl season began, a delegation of Native American leaders met with Redskins President Edward Bennett Williams and urged him to change the team’s name, which means that the controversy over the team name is at least 48 years old. Williams tweaked … Read More

How We Monitor News Coverage and Measure Reach

Brooke KellyBlog

At MP&F, we deploy a variety of tools and methods to source and maintain connections with journalists and influencers, monitor news reporting and measure public sentiment around news issues and article performance. Among our favorites is Cision, which helps us help clients across a range of industries from education to industrial and hospitality to healthcare. What it is: Cision is an online resource that has a global database of media outlets, journalists, bloggers and influencers whose information can be reviewed based on location, topics covered and reach. At MP&F we also use Cision’s clip reporting and measuring features to report … Read More

O’Dwyer’s Ranks MP&F No. 1 in Tennessee in 12 Industries

Amanda ReinboldBlog

O'Dwyer's Tennessee Rankings 2020

In my years at MP&F, I am increasingly grateful to work for an agency where my colleagues and I immerse ourselves every day in industries from education to entertainment, from technology to transportation. We are better communicators on behalf of all of our clients because the work we do reaches across so many types of businesses. It is both humbling and rewarding to see that effort recognized. O’Dwyer’s Magazine, now in its 34th year, is the top publication for PR and marketing communications professionals. Each year, the magazine ranks firms across the country on net fees and staff. In the 2020 … Read More

Does your website need an SEO audit?

Cole MiracleBlog, Uncategorized

If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence and capabilities. As a result, the digital marketplace for goods and services has become significantly more crowded. It is more difficult than ever for a business to stand out. The best way to maintain or improve your business’s digital standing among your industry peers is to improve your website’s search engine optimization through an SEO audit. A good SEO score … Read More