The Next Health Care Trend: Consumer Engagement

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By Dan Schlacter I recently attended Modern Healthcare’s Mobile Health Summit: Connecting Providers, Payers and Patients. As the conversation began, it quickly became clear that health care conversations – especially those about consumer-facing trends like mobile health – must include professional communicators. According to the panel, the manner in which health care is delivered has traditionally been driven by the industry itself. However, with the proliferation of mobile health products – like e-scribing, remote monitoring and health care apps – consumers are beginning to influence how care is delivered by adopting those mobile health tools they find to be convenient. …

Why Negative Reviews Are Actually a Good Thing for Retailers

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Nobody likes to hear negative things about their company online, but the fact is that when people have negative experiences, they want to talk about it. And with so much activity happening online, especially in retail, there are lots of places for this feedback to show up. Your gut instinct might be to delete anything negative. Don’t. Negative feedback isn’t necessarily a bad thing, and companies shouldn’t rush to cover it up. Here are several ways to see the positive in negative reviews. 1. Right a wrong for your customer in front of other customers. Let’s face it – even …

Celebrating Decades in Downtown Nashville

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A version of this post also appeared in The Tennessean. By David Fox Congratulations to the Downtown Partnership as it celebrates its 20th anniversary. As a partner in a company that has operated in downtown Nashville since 1987, I can say that it has made a difference for our city to have an organization like the DP totally focused on making our downtown as functional and user-friendly as possible. As my partner Mark McNeely, who’s on the board of the DP, likes to say, “If you want to make a difference in this city, being downtown is a big advantage.” …

Add visuals to your social media feeds to increase engagement

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If, as they say, a picture is worth a thousand words, then doesn’t it make sense to plan visuals for your social media stream? I can see a marked increase in engagement in my own blogs and Facebook posts when I use a photo or share a graphic. Often, the visual makes the first impression and draws the reader into the written story. It’s no coincidence that some of the fastest-growing social media tools (Pinterest and Instagram, for example) are based on visuals. For a great real-world example of how cultural institutions are building their presences on social media, check out this New York Times …

Tips for successful blogging … from MP&F’s successful bloggers

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MP&F’s Sarah de Jong recently wrote about how MP&F is Talking the Talk and Walking the Walk by advising clients on blogging best practices, and hosting a number of personal blogs ourselves. That entry ginned up some great feedback on the various blogging tips it included, so we’ve taken it a bit further and transformed some of those tips into the infographic below. Look down the right-hand column of this page to subscribe to blog updates. Have we missed any of your favorite blogging tips?