I am a big fan of accountants, an appreciation I developed back in the early 1990s when I worked with ADT Automotive and its CEO, Mike Richardson. Mike was/is an accountant who rose through the ranks at ADT to eventually run the company. He was a visionary whose deep financial knowledge underpinned every decision he made, and had much to do with the success of his company. At MP&F, the man with the accounting chops is CFO, Chad Raphael, who I am very happy to have nominated for the NBJ’s CFO-of-the-Year Award. When I became managing partner at MP&F several years …

NASHVILLE, Tenn. (Oct. 10, 2017) – Jennifer Brantley, a 25-year communications veteran, has been named a partner at MP&F Public Relations, it was announced today. Brantley began her career at MP&F as a student intern, working her way to the position of senior vice president, a title she has held since 2011. The McMinnville native graduated from Middle Tennessee State University with a bachelor’s degree in public relations. During her tenure at MP&F, she has worked with a variety of clients, including BlueCross BlueShield of Tennessee, West Tennessee Healthcare, Colonial Pipeline and national home décor retailer Kirkland’s. “Jennifer’s deep knowledge …

As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirkland’s to provide each blogger a gift card to shop at Kirkland’s and decorate their homes with …

At MP&F, we work closely with clients who benefit from having a blogger/influencer strategy in their communications plans. These clients include, but are not limited to, Kirkland’s, The Hermitage, Renaissance Nashville Hotel and Opry Mills. ‘Blogger’ has become a permanent tab on many of our media lists, and we are always searching for new ways to work with this influential group of digital media contributors. Recently, we helped Opry Mills host a successful blogger summit with bloggers from ‘drive markets,’ –markets close enough for shoppers to drive to Opry Mills but outside the immediate vicinity. Our wonderful guests came to …

Whether you are in the business of networking or sales, looking for your first job or a new job, or searching for your next office superstar, LinkedIn is a powerful tool. The site has 500 million users worldwide, 106 million are monthly active users, and 40 percent of those are on the site daily. There are 1.5 million industry groups having conversations and connecting right now – these are conversations and connections you don’t want to miss out on. One of my favorite parts of my job is being able to speak to various groups about properly using this platform. …

We live in a nation divided. And no, I’m not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z – the next generation on everyone’s radar – we live in fast-moving times, and everyone has an opinion. The generalized feeling of baby boomers is they want millennials to get off their phones, have face-to-face conversations, and stop being so entitled and lazy. After all, they had to walk to work uphill both ways in their heyday, so it’s only fair. On the other hand, millennials (myself included) – when taking a …

The solar event of a lifetime came to Nashville, and we at MP&F were lucky enough to have a front-row seat! Our internal “RAA-RAA” Committee planned several surprises to mark this special occasion. Everyone received a special black and white eclipse goody bag Monday morning filled with eclipse safety glasses, glow sticks and “solar snacks,” including Milk Ways, Eclipse gum, Starbursts and Capri Suns. The team then staked out a viewing spot on the lawn of the state Capitol, provided boxed lunches and created the perfect pump-up playlist for when Nashville went dark! Check out some photos of MP&Fers’ taking …

MP&F partner Alice Chapman serves on the board of the PRSA Counselors Academy and is a PRSA member. Her most recent blog post, about the importance of diversity in an agency setting and MP&F’s commitment to being a diverse and inclusive workplace, first appeared on the PRSA blog, PRSay, in honor of Diversity Month. Read her entire post below. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity. Diversity is important to us, to our employees – especially the …

The MP&F motto, “Do Great Work, Have Fun, Make Money,” has stuck with me since the first day of my internship here. Before beginning at MP&F, I studied its portfolio and I was extremely impressed with its clientele. On my first day, however, something different stuck out to me. The people. It was immediately evident that company culture is at the forefront at MP&F Public Relations. “Have Fun” is what MP&F does. With the everyday stresses that come with working at an agency, MP&F knows that developing an enjoyable company environment is critical. I wondered how MP&F kept the energy in …