Blog

If customers aren’t finding you, it’s time to find out why Is it time to conduct an SEO audit of your company’s website? You’re not alone. The ongoing COVID-19 pandemic has forced almost every business to re-examine its digital presence ...

This blog is dedicated to Breonna Taylor, George Floyd, Ahmaud Arbery, Tony McDade, Dion Johnson, Sandra Bland, Daniel Hambrick and the countless others killed due to police brutality and a system that has perpetually ignored the cries o...

When times get tough, we turn to our in-house bartender, Dave Goetz for liquid courage. Here, he shares a few of his most requested cocktails.  Manhattan Fill mixing glass with ice. Add 2 oz. Rye, 1 oz. Sweet Red Vermouth, 2 drops Angost...

Regardless of whether you’re a small business operating out of your basement or a multimillion-dollar franchise, your brand is the core of your business. It’s how your business is perceived by consumers – meaning, it’s what they ...

We live in a visual information world. If you doubt it, just take a look at Instagram, Facebook, YouTube and LinkedIn. What does that mean for the communications professional? What does it mean for the business person? In both cases, tel...

July 21, 1969, was a big day for me. It was my 14th birthday, and 14 seemed so much cooler, so much older than 13. I was ready to leave the teen-age apprenticeship year behind and get on with it. I was also heading to Huntsville to play ...

In our sports and social media blog series, which Sandy Weaver kicked off a couple of weeks ago (here), Senior Account Executive Brandon Barca says preparation will help you “win the moment.” As did Weaver, Barca worked in sports pri...

By Celeste Malone for MP&F’s Diversity Committee One of our newest staff associates Celeste Malone wrote the following post in celebration of Juneteenth, an American holiday on June 19 that commemorates the abolition of slavery in Texa...

The Nashville sports scene has been buzzing this spring. From hosting the 2019 NFL Draft in front of a record 600,000 fans and the NHL’s Nashville Predators’ playing in the Stanley Cup Playoffs to welcoming a former NBA star player a...

Caylan Hays is one of MP&F’s newest staff associates. Here’s her personal take on mentorship and why it is both meaningful and important. I’ve heard it said before that we make a living by what we get, but we make a life by what we...

As a young professional, I often ask myself, “Is this acceptable?” Adapting to working in a professional environment can be a challenge in the beginning of a career. As times have changed, so has the dress code. Over time, we have se...

MP&F has been working with client @NissanUSA on a national experiential marketing program. The program features augmented reality to showcase Nissan Intelligent Mobility. The campaign invites consumers to experience the excitement...

As designers, we are often our own worst enemy, constantly trying to push designs further and not accepting anything short of perfection. Many times throughout the conference, we were reminded to trust our instincts. It’s easy to pick ...

MP&F Loves Our Preds – Watch the hype video HERE during the 2016-17 Stanley Cup run (P.S. – That’s Javier in the skates). Stick taps for the Preds’ marketing and communications department As the puck drops tonight for the Predators ho...

Have you ever thought about what happens behind the scenes when you “Google” something? Odds are, it’s a lot more than you think. As soon as you click Search, a bidding war begins between the products and services that are using pa...

I’m proud of the great job we’ve done. I just voted FOR transit, and here’s why: It’s an investment in infrastructure, like water pipes, electric lines, sidewalks and fiber, we have to make for the good of the city. It’ll cost ...

By Ira Hughes There are many people throughout the world who contribute to making the communities where they live better. Some are even able to effect change in a larger scale. But, in the grand scheme of things, not many individuals are...

When the Marine Corps needed a few good PR folks to provide strategic communications support for its annual Marine Week activities, the brass turned once again to the crack team at MP&F Public Relations. For the second year in a row – ...

Earlier this month, MP&F coordinated a Holiday Home Tour with 15 social influencers from across the country on behalf of our client Kirkland’s. It was a huge success, and we loved the Christmas décor inspiration our blogger partners p...

As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with...

We live in a nation divided. And no, I’m not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z – the next generation on everyone’s radar – we live in fast-moving times, and eve...

The solar event of a lifetime came to Nashville, and we at MP&F were lucky enough to have a front-row seat! Our internal “RAA-RAA” Committee planned several surprises to mark this special occasion. Everyone received a special black a...

I have only been at MP&F for 30 days. Already, I see how the tagline “do great work, have fun, make money” represents the culture at MP&F – a culture that has lasted for 30 years. From the little things, like moving a staff meeting...

The idea of “mentorship” is a hot topic in the public relations sphere right now, and justifiably so. It’s a concept that has grown in the communications field, and there are countless thought-provoking pieces on the subject (Erica...

On the drive into the office today, I was listening to “Morning Edition” on our local NPR affiliate, WPLN, when they aired an interview with the editor and reporter of a high school newspaper in Washington state. The reporter, Teddy ...

MP&F staff recently headed to The Old School, a farm-to-table restaurant, garden and event venue, for our annual midyear retreat, where family and friends later joined for a 30th anniversary party complete with MP&F-themed cocktails. Sta...

It’s time to recognize the evolution from “blogger” to “influencer” and adjust the way we are speaking about this aspect of a digital strategy. Bloggers can be influencers, but influencers are not necessarily bloggers. This per...

It was a real honor to introduce MP&F partner Alice Chapman as a new member of the Downtown Nashville Rotary Club recently. The experience reminded me of something very special about our workplace as we celebrate the 30th anniversary of ...

It’s taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon ...

MP&F Public Relations is proud to announce that former Southern Living managing editor Mary Elizabeth Davis has joined us to lead our Creative Services department. With almost a decade at one of the South’s most prestigious publication...

MP&F started as a one-man consultancy in 1987. Thirty years later, we are the largest independently owned, full-service PR firm in the state, have more than 70 employees, and are the winners of numerous local and national awards. Basical...

There are two ways to gain perspective: Experience and Altitude. MP&F has both. Join us in 2017 as we celebrate our 30th anniversary by sharing the View From 30. “Nobody cares about your anniversary.”           – Anonymous MP&F ...

It’s been a banner year for MP&F! In 2016, we helped more than 100 clients across a variety of industries connect with their audiences through media relations, advertising, social media, web design, event management, community...

Most college students hear the mantra “network, network, network” if you want to get a job after graduation. And while most graduates hear what their professors are saying, actually diving in and doing it is a different thing. But it...

So my college major, grades and transcripts won’t matter in the “real world,” or at least that’s what I’m told. The question then becomes ‘what can we students do to land that postgraduate dream job?’ College students have ...

More than 700 Marines are headed to Music City! MP&F Public Relations is working with the United States Marine Corps on their largest community outreach event of the year: Marine Week from Sept. 7 to 11. The events will feature hands-on ...

For the past two months, I have worked as an MP&F intern conducting research, creating social media calendars, writing blog posts and generally learning what it’s like to work in an agency setting. It’s been a great experience that...

In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online marketing firm Ezanga, 58 percent of adults check their email first thing in the morning. Here are a few tips to he...

MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and networking. Chapma...

The news of Larry Daughtrey’s death was hard to take for those of us who knew him well, especially those of us who were also close to Larry’s good friend Mike Pigott, who passed away less than a year ago. Larry and Mike were a lot al...

  There was a time when the editorial and advertorial worlds had clear lines of demarcation. It was easy to tell the difference between an investigative report and an ad. However, the days of this “Church and State” arrangement have ...

My colleagues Mark McNeely and Alice Chapman, along with an incredible MP&F team, have just completed a clean sweep of national awards honoring their work for the statewide “Red White and Food” campaign to allow the sale of wine in T...

Happy New Year. May 2016 be productive and rewarding. Before it gets too far gone, though, I want to talk about 2015, a year like none I have ever experienced in my 28 years of PR agency work. 2015 was wrenching, heartbreaking and heartw...

As a friend and former longtime client of MP&F, I was always impressed with the company culture. There is an ingrained sense of service to the community, a desire for personal and professional growth, which is encouraged, and a great cam...

The Gerst House. Nov. 8, 1988. Election Day. Mike Pigott’s 34th birthday. George Bush was elected president that day. It was the day and place Mike and I sealed the deal to go into business together, therefore one of the scariest days ...

MP&F hits trifecta with prestigious national Silver Anvil Award for its work on the Red White and Food campaign to allow the sale of wine in Tennessee retail food stores! At the annual Public Relations Society of America award show tonig...

When I arrived at MP&F four months ago, I had absolutely no idea what to expect. Would I be handling some mundane or important tasks? Would I be sitting at a desk doing research all day, or would I be driving around doing errands for cli...

Your handshake could potentially make or break someone’s first impression of you. When networking, a handshake can either send the message that you’re confident and sociable, or say the opposite. Check out this vlog for some do’s...

MP&F professionals share advice for college students “If you could go back to college, what would you do differently while in school?” This was one of the many questions college students asked panelists and me during the University o...

We sometimes learn the most important life lessons in situations we least expect. More often than not, these same life lessons can be applied to multiple aspects of our lives, including our careers. When Jennifer Pharr Davis, an author a...

Secrets of a Seven-Year PR Campaign Uncorked By Alice Chapman When Tennessee voters overwhelmingly approved the sale of wine in retail food stores in 78 municipalities last month, they ended a seven-year quest to change outdated liquor ...

By Katy Varney Mark McNeely likes to tell the story that one of the conditions of my joining MP&F in 1993 was that we would have an annual off-site company retreat. There was no way to predict back then what would evolve into years of c...