Making the Most of Email Marketing

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In the world of Facebook, Instagram, Twitter and Snapchat, email is still the No. 1 digital activity. According to online marketing firm Ezanga, 58 percent of adults check their email first thing in the morning. Here are a few tips to help you optimize your email marketing: Create personal experiences. Don’t aim to sell; aim to enrich by creating a valuable experience through email marketing. This doesn’t mean you can’t promote your products or business, but show your customers how your products can benefit them. Know your audience. Most email marketing tools allow you to segment your mailing list into … Read More