Virtual Focus Groups and Why You Should Consider Them

Eric TielesBlog

Focus groups are one of the most effective and popular market research methods to collect information about a particular topic, product or area of interest to help companies, brands and organizations make informed business decisions.  But what happens when a global pandemic, plus an influx of advancements in technology, creates major changes in each of our behaviors, habits, and even the way we consume content, products and services? Insert the virtual focus group. For businesses that still want to carry out market research, virtual focus groups are a game-changing step in the evolution of research, building on the strengths of … Read More

Five Things We Look for When Hiring an Intern

Eric TielesBlog

It’s no secret that the right internship can be tremendously helpful for young people’s careers. Benefits of an internship can include experience, networking opportunities, class credit (if a school recognizes it) and a paycheck (assuming it’s a paid internship … for the record, MP&F’s interns are paid). Given all of these positives, it isn’t surprising that landing an internship becomes more competitive each year. While I make no claims to represent the thinking of all hiring managers, future intern candidates could benefit by paying attention to the following five things: 1.) Resume Quality and Length. There are plenty of resources … Read More