Share Our “View From 30”

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2 minute read

There are two ways to gain perspective: Experience and Altitude. MP&F has both. Join us in 2017 as we celebrate our 30th anniversary by sharing the View From 30. “Nobody cares about your anniversary.”           – Anonymous MP&F Pessimist That pessimistic, but true, statement was one of the shiniest of the gold nuggets to come out of our initial planning sessions for MP&F’s 30th anniversary, which began on January 1, 2017. That statement has endured as our guiding mantra, reminding us that, in order to leverage our anniversary to engage external audiences – to make you … Read More

There are bad ideas in brainstorms … And that’s good!

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2 minute read

You are doing yourself and your fellow creative professionals a disservice if you embrace the mantra of “There are no bad ideas in a brainstorm.” Almost every idea in a brainstorm is bad. That’s why only a few – at best – survive. Don’t go negative on me though, bro! All of these bad ideas are not a bad thing. What really is bad is ignoring the opportunity that comes along with a bad idea. Understanding why a bad idea is a bad idea helps to clarify why a good idea is a good idea. Why might an idea be … Read More

MP&F Productions Presents ‘Ponger Games’

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2 minute read

  In a world where all graphic designers are exceptional pingpong players … one … is not. But, that’s not stopping him from diving into Nashville’s Ponger Games: an underground pingpong tournament where one second you’re the paddle … and the next second, you’re the ball. Meet Greg Ellis. He’s got everything you would expect a young, big-city graphic designer to have: cool headphones, a tattoo, tight pants that are somehow also kind of baggy, an ironic hat and a sweet ride. Greg is hiding something from his fellow designers. He can’t pong. He can’t even ping. Now, Greg needs … Read More

Get in the Game: College Football Championship Is a Twitter Opportunity Not To Be Fumbled

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3 minute read

By Dan Schlacter We are days away from a historic Twitter opportunity: the College Football Playoff championship game between the Ohio State Buckeyes and the Oregon Ducks on Monday, January 12, at 8:30 p.m. EST on ESPN. You might not like the Bucs or the Ducks, and you might not like football. But, if you have a Twitter account, you might still care about the game. According to TV Media Insights, ESPN’s telecast of the first College Football Playoff game between Oregon and Florida State University totaled 2.56 million tweets by 799,000 unique authors, and was seen by 10.13 million … Read More

The Next Health Care Trend: Consumer Engagement

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2 minute read

By Dan Schlacter I recently attended Modern Healthcare’s Mobile Health Summit: Connecting Providers, Payers and Patients. As the conversation began, it quickly became clear that health care conversations – especially those about consumer-facing trends like mobile health – must include professional communicators. According to the panel, the manner in which health care is delivered has traditionally been driven by the industry itself. However, with the proliferation of mobile health products – like e-scribing, remote monitoring and health care apps – consumers are beginning to influence how care is delivered by adopting those mobile health tools they find to be convenient. … Read More