What Your Small Business Can Learn From Community Bankers About Social Media

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Recently, I had the opportunity to address a group of community banking executives on social media best practices at the Tennessee Bankers Association biannual roundtable event. It was an engaged group of 40 or so bankers from across the state, and they asked some great questions. Following are some of the high points of our discussion. With limited time and resources, small-town banks – or any small business – can’t do everything on social media, nor should they. Make your social media channels work for you with these tips and recommendations. Consider your resources. Don’t create presences on every network … Read More

MP&F’s Digital Evolution: One Website at a Time

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We’ve been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In plain English, if your website isn’t easy to use on a smartphone, it will rank lower in search results than one that is. And mobile usage is only expected to grow. The Cisco® Visual Networking Index™ (VNI) Global Mobile Data Traffic Forecast for 2014 to 2019 reports in 2014 nearly 59 percent of the global population (7.2 billion people) were … Read More

Why Negative Reviews Are Actually a Good Thing for Retailers

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Nobody likes to hear negative things about their company online, but the fact is that when people have negative experiences, they want to talk about it. And with so much activity happening online, especially in retail, there are lots of places for this feedback to show up. Your gut instinct might be to delete anything negative. Don’t. Negative feedback isn’t necessarily a bad thing, and companies shouldn’t rush to cover it up. Here are several ways to see the positive in negative reviews. 1. Right a wrong for your customer in front of other customers. Let’s face it – even … Read More