Building Community Through Social Media

Angela Argiro Blog, Featured post, Insights

As communications pros, we love helping clients tell their stories. And with social media’s ever-evolving platforms available literally at your fingertips, there are more opportunities than ever to reach your audience and tell your story.  One of the most authentic and productive ways to build an engaged community on social media is to mobilize your audience and stakeholders to tell their own stories, rather than solely using your channels to push out branded content.   Here are three examples of how we’ve done this for our clients.  1. Job Corps │ Careers (and Community!) Begin Here Student stories are the greatest asset to Job Corps’ social media channels. The U.S. Department of Labor’s Job Corps program trains and educates eligible young …

Planning and Marketing a Virtual Event

Angela Argiro Blog, Insights

Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, we’ve compiled a punch list to set you up for success regardless of whether you’re planning a virtual event or in-person event, or are in the process of shifting gears from one direction to another. Ask your invitees (or key stakeholders) to share their opinionsField a short survey (no more than five questions) in advance of the event to better understand preferences around when the event should be held, what would motivate event attendance and more. Incentivize responding to …

Are You Remaining Virtually Engaged With Colleagues?

Angela Argiro Blog, Inspiration

In a time of remote work, making sure we find ways to enjoy each other is more important than ever. Do Great Work. Have Fun. Make Money.As a member of MP&F’s RAA-RAA (aka party planning) Committee, fulfilling the “Have Fun” portion of our company tagline has always been one of my favorite parts of working here. From monthly birthday treats to extravagant Halloween parties, to making sure the Kegerator always has a great local beer on-tap, it’s never been much of a challenge to make sure my fellow MP&Fers enjoy a never-ending supply of fun. Now in a time of remote …

Fall Home Tour with Kirkland’s

Angela Argiro Blog Leave a Comment

As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clients’ audiences. One such client is Kirkland’s, a national specialty retailer of home décor with whom we’ve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirkland’s to provide each blogger a gift card to shop at Kirkland’s and decorate their homes with …

Experience vs. Energy

Angela Argiro Blog Leave a Comment

We live in a nation divided. And no, I’m not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z – the next generation on everyone’s radar – we live in fast-moving times, and everyone has an opinion. The generalized feeling of baby boomers is they want millennials to get off their phones, have face-to-face conversations, and stop being so entitled and lazy. After all, they had to walk to work uphill both ways in their heyday, so it’s only fair. On the other hand, millennials (myself included) – when taking a …