As communications pros, we love helping clients tell their stories. And with social mediaโs ever-evolving platforms available literally at your fingertips, there are more opportunities than ever to reach your audience and tell your story. One of the most authentic and productive ways to build an engaged community on social media is to mobilize your audience and stakeholders to tell their own stories, rather than solely using your channels to push out branded content. Here are three examples of how weโve done this for our clients. 1. Job Corps โ Careers (and Community!) Begin Here Student stories are the greatest asset to Job Corpsโ social media channels. The U.S. Department of Laborโs Job Corps program trains and educates eligible young …
Planning and Marketing a Virtual Event
Event planning is tough in ordinary times. Event planning during a pandemic? Definitely not for the faint of heart. To help, weโve compiled a punch list to set you up for success regardless of whether youโre planning a virtual event or in-person event, or are in the process of shifting gears from one direction to another. Ask your invitees (or key stakeholders) to share their opinionsField a short survey (no more than five questions) in advance of the event to better understand preferences around when the event should be held, what would motivate event attendance and more. Incentivize responding to …
Are You Remaining Virtually Engaged With Colleagues?
In a time of remote work, making sure we find ways to enjoy each other is more important than ever. Do Great Work. Have Fun. Make Money.As a member of MP&Fโs RAA-RAA (aka party planning) Committee, fulfilling the โHave Funโ portion of our company tagline has always been one of my favorite parts of working here.ย From monthly birthday treats to extravagant Halloween parties, to making sure the Kegerator always has a great local beer on-tap, itโs never been much of a challenge to make sure my fellow MP&Fers enjoy a never-ending supply of fun. Now in a time of remote …
Fall Home Tour with Kirklandโs
As my colleague Taylor Smith mentioned last week on Engage, MP&F regularly works with bloggers to reach our clientsโ audiences. One such client is Kirklandโs, a national specialty retailer of home dรฉcor with whom weโve worked with for years on award-winning projects and campaigns. Last week we coordinated a Fall Home Tour with 33 bloggers from across the country. It was a huge success for our client, and it also reminded us what a great group of people bloggers are! MP&F worked with Kirklandโs to provide each blogger a gift card to shop at Kirklandโs and decorate their homes with …
Experience vs. Energy
We live in a nation divided. And no, Iโm not talking about political beliefs or gender wars. The latest variable is age. From baby boomers to Gen Z โ the next generation on everyoneโs radar โ we live in fast-moving times, and everyone has an opinion. The generalized feeling of baby boomers is they want millennials to get off their phones, have face-to-face conversations, and stop being so entitled and lazy. After all, they had to walk to work uphill both ways in their heyday, so itโs only fair. On the other hand, millennials (myself included) โ when taking a …