For Agency Owners, Diversity Is a Steppingstone to the Future

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MP&F partner Alice Chapman serves on the board of the PRSA Counselors Academy and is a PRSA member. Her most recent blog post, about the importance of diversity in an agency setting and MP&F’s commitment to being a diverse and inclusive workplace, first appeared on the PRSA blog, PRSay, in honor of Diversity Month. Read her entire post below. I’m not an expert on the topic of diversity, but I am a partner in a midsized, independent communications firm that has made a serious commitment to increasing its staff’s diversity. Diversity is important to us, to our employees – especially the …

Paying Interns an Hourly Wage Is the Right Thing To Do

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MP&F recently welcomed a new class of interns. These talented young people were chosen to spend the fall semester at MP&F after a competitive round of interviews with our team of intern coordinators. Like every intern class before them, they are eager to get to work and grateful for the experience. In my opinion, however, the experience they are getting – as important as that is for their careers – is not an equal trade for the work they produce, and I cannot imagine not paying them for what they do on behalf of our clients. In 2013, MP&F moved …

Staff Development Plan Pays Dividends

Alice Chapman Blog, Insights 1 Comment

MP&F partner Alice Chapman recently attended her fourth PRSA Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and networking. Chapman penned an article for PRSA’s monthly publication, Public Relations Tactics, expressing the importance of staff development and keeping employees engaged. We have provided Alice’s full column below with the permission of Public Relations Tactics. I recently returned from PRSA’s Counselors Academy Spring Conference, an annual event where independent agency owners and other senior leaders come together for professional development and to trade ideas and tactics on running a successful PR …

Where’s the Wine?

Alice Chapman Blog 1 Comment

Secrets of a Seven-Year PR Campaign Uncorked By Alice Chapman When Tennessee voters overwhelmingly approved the sale of wine in retail food stores in 78 municipalities last month, they ended a seven-year quest to change outdated liquor laws, and made our state the 37th in the nation to give consumers an opportunity to buy wine where they shop for food. MP&F was fortunate to work with the Tennessee Grocers & Convenience Store Association (TGCSA) and retailers across the state for the entire effort, and helped bring to life the 30,000-plus-member Red White and Food coalition. The campaign, which began in 2007, spanned the tenures of two …