Annakate Tefft Ross joined MP&F in 2013 as the director of digital services at mp&f/d, the firm’s digital and social media services division.
Annakate’s role at the firm is to develop strategies to best leverage digital tools to achieve client communications goals. Work in this arena ranges from conceptualizing and implementing social media campaigns, developing client-owned channels – like websites and blogs – to connect with target audiences, creating customized trainings and executing digital audits. She also specializes in monitoring and measurement consulting, where she identifies the best tools and tactics to create meaningful results for clients and consumers alike. During her time at MP&F, Annakate has done work for clients across industries including the Department of Labor’s Job Corps program, AT&T Tennessee, BlueCross BlueShield of Tennessee, the American Contract Bridge League, The Hermitage, oneC1TY, the Renaissance Nashville Hotel, Griffin Technology, and others.
Annakate has more than 12 years of experience in public relations, social media strategy and integrated marketing. She began her public relations career in Chicago, working for a boutique agency, and then for Weber Shandwick, a large global agency. After moving to Nashville, Annakate began specializing in social media and digital communications in-house in the startup and technology worlds at CareerBuilder.com, RunDaisy.com and JustAPinch.com.
In 2012, under Annakate’s leadership, JustAPinch.com’s news outreach cycle was named Best Digital Newsroom by PR Daily’s Digital PR & Social Media Awards, a national recognition. She is a member of Class 61 of the Young Leader’s Council, and was nominated for a Nashville Emerging Leader Award (NELA) in the Technology Category in 2014. She serves on the Girls on the Run Nashville Board.
Annakate, who grew up in a rural area near Columbus, Ohio, earned her bachelor’s degree from Miami (Ohio) University in speech communication with a minor in Spanish.