The State of (Social) Media: What is on the Horizon for 2017

state of social 2017

Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to … [Read more...]

The State of (Social) Media Part 1: Trends We Saw in 2016


2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]

Identity Crisis at Twitter? At Least One Thing Is Certain

Twitter customer service

It’s a suggestion I often make to friends and colleagues having a customer service issue with a company: “Why don’t you tweet at them?” Since becoming active on Twitter in 2008, I’ve always thought one of Twitter’s best functions is its ability to connect regular folks with the brands or organizations in real time. As Twitter struggles through its current identity crisis, one thing remains … [Read more...]

#RoyalBabyWatch: Why Twitter Is the Most Powerful Tool in Breaking News


With the ability to publish in real time to a worldwide audience, Twitter is quickly becoming one of the fastest ways to break news. Traditional media outlets like newspapers and TV often turn to Twitter to get news out immediately before developing content for their main channels. A perfect example is the highly anticipated birth of Britain’s royal baby. News of Prince George’s birth first … [Read more...]



One of the great things about social media is that, for the most part, so little thought goes into its content. People write spontaneous rejoinders to their friends’ Facebook posts, or snarky tweets with links to partisan memes, or drunk posts that are regretted the morning after. This keeps it entertaining, if not substantive; it also has created a lucrative career market for social media … [Read more...]

Get in the Game: College Football Championship Is a Twitter Opportunity Not To Be Fumbled

This is how I tweet. (Photo credit: Maddie Taylor)

By Dan Schlacter We are days away from a historic Twitter opportunity: the College Football Playoff championship game between the Ohio State Buckeyes and the Oregon Ducks on Monday, January 12, at 8:30 p.m. EST on ESPN. You might not like the Bucs or the Ducks, and you might not like football. But, if you have a Twitter account, you might still care about the game. According to TV … [Read more...]

Why Brands Should Remain on Facebook and Other Social Media Changes To Expect

By Kate Vorys The verdict is in: Don’t flee Facebook just yet. In early March, MP&F’s Annakate Tefft Ross gave an overview of the Four Facebook updates to leverage this year, including background information on the changes and key takeaways. Since the preliminary announcement, there has been time to analyze the effects the changes have had on brand exposure. Here’s my take: Facebook is … [Read more...]

Recommended Weekend Reading

This edition of Recommended Weekend Reading has it all. So, now that spring is finally starting to feel like spring, head out to your favorite local patio and relax with this week’s best reads from across the Internet. Learn why The Tennessean’s Gail Kerr was such an important part of Nashville. Gain insight on speaking with children about catastrophic events. Investigate the business … [Read more...]

Recommended Weekend Reading

It seems the cold weather is finally here to stay, and the sudden drop in temperature has many MP&F staffers feeling under the weather. If you’re at home recovering from an ailment this weekend or just taking a break from the holiday hustle, don’t forget to stay tuned to what’s happening in the world around you. Here are a few things that grabbed our attention this week: WestJet had … [Read more...]

Recommended Weekend Reading

In case you didn’t have enough going on this weekend with Historic Germantown’s Oktoberfest celebrations or the 5th Avenue of the Arts festival, check out some of our favorite online reads from this week. Starbucks CEO Howard Schultz takes the government shutdown into his own hands. MP&F client The Ohio Valley Conference has a new blog. Local radio personality Kevin Ingram lists his … [Read more...]