The State of (Social) Media: What is on the Horizon for 2017

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Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to … [Read more...]

What Your Small Business Can Learn From Community Bankers About Social Media

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Recently, I had the opportunity to address a group of community banking executives on social media best practices at the Tennessee Bankers Association biannual roundtable event. It was an engaged group of 40 or so bankers from across the state, and they asked some great questions. Following are some of the high points of our discussion. With limited time and resources, small-town banks – or any … [Read more...]

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]

The polls are in! MP&Fers reveal their most used apps

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PR life can be busy, hectic and challenging. But we love it. Now that mobile is the new desktop, apps have become our best friends. So I took an internal poll: What are your favorite apps that lessen your stress? Facebook and Instagram, we love you. But you were omitted since almost all of us use you. One thing I learned is that MP&Fers are hardworking, multitasking and multifaceted. We … [Read more...]

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a … [Read more...]

There are bad ideas in brainstorms … And that’s good!

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You are doing yourself and your fellow creative professionals a disservice if you embrace the mantra of “There are no bad ideas in a brainstorm.” Almost every idea in a brainstorm is bad. That’s why only a few – at best – survive. Don’t go negative on me though, bro! All of these bad ideas are not a bad thing. What really is bad is ignoring the opportunity that comes along with a bad idea. … [Read more...]

4 Things To Know About MP&F

For the past two months, I have worked as an MP&F intern conducting research, creating social media calendars, writing blog posts and generally learning what it’s like to work in an agency setting. It’s been a great experience that I will always cherish. For those who are curious as to what it’s like to work here, I drafted a blog post about my time at MP&F. 1.) MP&F has a long list … [Read more...]

The Instagram Algorithm Is Here — Now What?

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Back in March, Instagram announced that a change was coming. Soon users would be able to “benefit” from a new algorithm that reordered posts and videos by their personal interests (as determined by past interaction with channels and posts). Facebook-owned Instagram has long utilized a chronological feed, giving brands greater likelihood of visibility on a platform with 400 million users. This … [Read more...]

Three Ways To Enhance Your Media Pitches

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In the last five years, the PR industry has changed drastically. I suppose change is inevitable and a good thing. We’d probably still be hand-writing our press releases and delivering them on horseback if it weren’t for technological advances. Change makes one evaluate current processes and enhance them for better performance, and at MP&F we’re always excited for opportunities to think … [Read more...]

The 15-Minute Guide to Social Media Management

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We hear it all the time: I don’t have time to keep up with social media. And it’s true: managing multiple channels, personally and professionally, can take time, especially with all the social media distractions that can crop up (i.e., articles to peruse, Buzzfeed videos to watch, cute animal memes to coo at – the list goes on and on!). Here are some tricks to streamline your efforts. 8:00 a.m. … [Read more...]