The State of (Social) Media Part 1: Trends We Saw in 2016


2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]

The Tipping Point on Social Media

03 sns by age group

A version of this post originally ran in the Nashville Business Journal’s “Social Madness” blog on August 27, 2013.  By Annakate Tefft Ross If you’ve been waiting for the tipping point on social media to arrive, your wait may be over. In August, The Pew Research Center's Internet & American Life Project released a report that shows nearly three quarters of all online adults 18 and older (72 … [Read more...]

Will we really give up our laptops?

Steve Rubel opines that the rise of smartphones and tablet computers signals the end of the mainstream Internet "as we know it." I think Rubel is right that mobile devices are going to overtake non-portable PCs in terms of the amount of time we spend using them, but I'm not sure we'll completely abandon the multitasking, customization and configuration that traditional PCs provide. It's going to … [Read more...]