The State of (Social) Media: What is on the Horizon for 2017

state of social 2017

Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to … [Read more...]

Corporate Social Responsibility, Advocacy and Branding

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An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to … [Read more...]

MP&F Names Creative Services Director

Mary Elizabeth Davis

MP&F Public Relations is proud to announce that former Southern Living managing editor Mary Elizabeth Davis has joined us to lead our Creative Services department. With almost a decade at one of the South’s most prestigious publications, Mary Elizabeth has a deep knowledge of market dynamics and a passion for design trends that will make her a perfect fit with our award-winning creative … [Read more...]

MP&F Welcomes New Creative Services Director

Mercy & Magic

MP&F Public Relations has named Mary Elizabeth Davis, former managing editor of Southern Living magazine, as its first Creative Services director. At Southern Living, Davis was responsible for directing brand operations and overseeing the production of editorial content. She has deep experience working across multiple brand platforms to identify and execute new business opportunities, and has … [Read more...]

MP&F Welcomes Two New Staff Associates

Mercy & Magic

MP&F Public Relations has hired Bailee Jordan and Millie Wert as the firm’s newest staff associates. Bailee Jordan, a native of Athens, Ga., graduated from Georgia Southern University in May 2016 with a Bachelor of Science degree in public relations and minors in marketing and sustainability. She most recently served as an intern for MP&F from August to December of 2016. During her time … [Read more...]

30 Years of Music – A Look Back

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MP&F started as a one-man consultancy in 1987. Thirty years later, we are the largest independently owned, full-service PR firm in the state, have more than 70 employees, and are the winners of numerous local and national awards. Basically, it’s worked out. Many things have changed since 1987. For instance, I “hyperlink” certain words below that, when clicked on, take you to another … [Read more...]

MP&F Welcomes New Assistant Account Executive and Three New Staff Associates

Mercy & Magic

MP&F Public Relations has hired Cole Miracle as the firm’s newest assistant account executive and Viviana Bertorelli, Aya Harasawa and Sara Salisbury as staff associates. Cole Miracle, a native of Worthington, Ohio, graduated from Miami University in May 2015 with Bachelor of Arts degrees in strategic communications and journalism. Prior to joining MP&F, Miracle worked for Golin, … [Read more...]

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]