The State of (Social) Media: What is on the Horizon for 2017

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Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to … [Read more...]

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a … [Read more...]

The Instagram Algorithm Is Here — Now What?

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Back in March, Instagram announced that a change was coming. Soon users would be able to “benefit” from a new algorithm that reordered posts and videos by their personal interests (as determined by past interaction with channels and posts). Facebook-owned Instagram has long utilized a chronological feed, giving brands greater likelihood of visibility on a platform with 400 million users. This … [Read more...]

Planning an award-winning blogger campaign

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The MP&F team won top honors at the PRSA Nashville Parthenon Awards for the second consecutive year (and fourth time ever). We won Best of Show on behalf of Kirkland’s for our #Christmasland blogger outreach program. The entry received a perfect score. We couldn’t be more proud of the win, our team’s work on the campaign, and the successful partnership we’ve forged with Kirkland’s on dozens of … [Read more...]

MP&F’s Top 25 PR Questions

McNeely Pigott & Fox is celebrating 25 years in business during 2012, and one of the ways we’re celebrating is by answering the 25 questions we are most often asked about our business. Question 14: How much commitment does a social media strategy require? By Tara Knott, Intern With 85 percent of marketers reporting that social media is increasing their companies’ business exposure, a … [Read more...]