Corporate Social Responsibility, Advocacy and Branding

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An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to … [Read more...]

MP&F’s Top 25 PR Questions

McNeely Pigott & Fox is celebrating 25 years in business during 2012, and one of the ways we’re celebrating is by answering the 25 questions we are most often asked about our business. Question 11: What is the difference between advertising and public relations? By Dan Schlacter “You pay for advertising. You don’t pay for public relations.” That’s not true, but that is the answer often … [Read more...]