A word on buzzwords

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It’s taken me a long time to ideate this piece of snackable content. After all, I was working to craft a cutting-edge, viral blog post with perfectly synergized messages aimed at exposing pain points around the pervasive use of jargon and buzzwords in the world of communications. All right, who needs a translation? That first paragraph incorporated a number of frequently used communications … [Read more...]

Transition From Intern to Professional Staff

Dee's blog post

Every college student looks forward to walking across the stage and receiving his or her undergraduate degree. The late nights filled with double espresso shots, the frantic cram sessions during finals week and the insurmountable piles of homework have taken their toll, and graduation can’t come soon enough. In my last semester, I had the opportunity to intern at MP&F. My previous … [Read more...]

Facebook Redesign

1  Renaissance Nashville Hotel2

By Sarah de Jong It was only a matter of time before Facebook changed its look again. This time the new design is for business pages. There are now 30 million small businesses worldwide that run Pages on Facebook, so this change will affect a lot of people. Following is a summary of the major changes and their implications for social media managers. We’ve included screenshots of our client the … [Read more...]

Talking the Talk and Walking the Walk

By Sarah de Jong Many staffers here at MP&F work on websites and blogs for our clients. So, what do you think they do when they go home at night? Blog some more! Below is a list of some MP&F staffers who maintain their own blogs: Jennifer Brantley - Family http://jenniferontherun.wordpress.com Jennifer on the Run provides insights on family, work, cooking, running and life in general … [Read more...]

12th & Broad provides hub for creative class

  By Annakate Tefft Ross and Colby Sledge Given the notice Nashville has earned for its thriving, growing creative class, it’s particularly curious that one of the most innovative social marketing initiatives in the city comes from a century-old civic institution. 12th & Broad, a part of The Tennessean’s media umbrella, is perhaps the most direct attempt to answer the question that … [Read more...]

Announcing MP&F/d

Drum roll, please... Today MP&F is announcing the creation of a new digital services operation, MP&F/d. Our goal is to provide integrated digital media strategies for both public relations and marketing clients. MP&F is already providing many social media and digital services; MP&F/d seeks to elevate and amplify our offerings with a fresh perspective. I’m Annakate Tefft Ross, and … [Read more...]

Vine: The best worst-used app for brands

The following is an email exchange between MP&F staff members Lacey Purcell and Colby Sledge, because we were probably going to email each other about this anyway. CS: Lacey, I’m having trouble wrapping my head around Vine. I feel like we’re really just giving life to selfies, which, along with zombies and the Boy Meets World College Years, are things we just should not be reanimating. What … [Read more...]

Not just what you say, but how you say it: Lessons from James Franklin, Sen. George Mitchell and David Goldhill

By Andrew Maraniss What do the CEO of the Game Show Network, the former U.S. Senate majority leader and an SEC football coach have in common? More than I ever imagined. In just the last two days, I had the good fortune to meet and listen to David Goldhill, the television executive, George Mitchell, the former politician, and James Franklin, the Vanderbilt football coach, speak to groups here in … [Read more...]

Taking a Campaign Approach to PR Is a Winning Recipe

By David Fox At MP&F, we often say that we take a campaign approach to communications. But what does that mean? Are we referring to political campaigns? In a word, yes. MP&F was started by a group of people who’d all worked in and around political campaigns before joining the company, and we discovered that political campaigns are amazing laboratories for incubating new communications … [Read more...]

MP&F’s tips for public-speaking prowess

By Diane Hargrove Our clients call on MP&F to help them be effective communicators. It might be through social media, crisis communications, graphic design or media relations. Last week, we coached two clients speaking at an upcoming national industry conference. Some of these tips may seem like common sense, but putting them in practice while giving a presentation is harder than you might … [Read more...]