Katy Varney Named PRWeek Champion of PR

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MP&F Partner Katy Varney was among 40 women nationwide recognized by PRWeek as Champions of PR, for her coalition-building, government affairs and communications work. Read more below or by clicking here. From helping defeat an ill-advised English-only referendum that would have been a national embarrassment to literally saving the life of a battered wife on Tennessee’s death row, Katy … [Read more...]

Four Lessons in Content Marketing from Coca-Cola ‘Journey’

This post has previously appeared on the Nashville Business Journal's website. By Annakate Tefft Ross Content marketing, or the practice of creating valuable, interesting content to attract new customers, is what Coca-Cola is doing with “Journey,” the company’s digital magazine. “Journey” replaces Coke’s old transactional corporate website and tells the brand’s story with images, interesting … [Read more...]