The MP&F team won top honors at the PRSA Nashville Parthenon Awards for the second consecutive year (and fourth time ever). We won Best of Show on behalf of Kirkland’s for our #Christmasland blogger outreach program. The entry received a perfect score. We couldn’t be more proud of the win, our team’s work on the campaign, and the successful partnership we’ve forged with Kirkland’s on dozens of campaigns – blogger-related and otherwise – over the last several years. (You can check out the wrap-up report from our work on that campaign here.)
This award is representative of the sea change our industry has undergone in recent years. It’s our job as professional communicators to define the audience, develop the message and identify the right delivery medium. And while that used to mean relying heavily on press releases and analog-only newspapers, today it can mean much more.
In 2016’s digital landscape, there are myriad vehicles and outlets to deliver messages, and we regularly sift through them for our 100-plus clients across industries and regions. Whether we’re working with our media buyer to develop an ad plan to target 16- to 24-year-old disadvantaged people across the nation, helping identify the centers of influence for nephrologists, or identifying bloggers to get the word out about a #Christmasland promotion as we did for Kirkland’s, we know how to take a campaign approach to connect the message with the audience every time.
As the lines between public relations, advertising and marketing continue to blur, we continue to evolve and adapt. In the end, the biggest “win” for us as a public relations agency is effectively using influencers to reach our clients’ audiences and meet their goals.