The State of (Social) Media: What is on the Horizon for 2017

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Social media evolves daily, and it can be a challenge to predict the next turn it will take; but I’m willing to make a few predictions based on what we saw in 2016. Here are my predictions for the state of social media in 2017. 1.) Virtual reality will expand from gaming industry into social media  After watching this Ted Talk by Chris Milk, I am convinced that VR will have the ability to … [Read more...]

Corporate Social Responsibility, Advocacy and Branding

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An avid reader of the New York Times, I logged on to get my daily morning intake of business, environmental, science, political and world news. The first thing that grabbed my attention was a Patagonia call-to-action ad. It wasn’t imploring me to purchase any of Patagonia’s clothing; instead it was asking me to put my support behind the protection of public lands in Utah, an issue important to … [Read more...]

Share Our “View From 30”

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There are two ways to gain perspective: Experience and Altitude. MP&F has both. Join us in 2017 as we celebrate our 30th anniversary by sharing the View From 30. “Nobody cares about your anniversary.”           - Anonymous MP&F Pessimist That pessimistic, but true, statement was one of the shiniest of the gold nuggets to come out of our initial planning sessions for MP&F’s … [Read more...]

2016 Year in Review

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It’s been a banner year for MP&F! In 2016, we helped more than 100 clients across a variety of industries connect with their audiences through media relations, advertising, social media, web design, event management, community relations, grassroots outreach, video and more. We’re proud to share these highlights with you: Thank you for your support! Your friends at MP&F Public … [Read more...]

The State of (Social) Media Part 1: Trends We Saw in 2016

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2016 was a big year for obvious reasons, many of which either were discussed on social media or involved social media in some facet. Personally, I’m obsessed with keeping up with social media trends, and at MP&F we want to make sure we are always one step ahead of the trends so we can guide our clients in the right direction when it comes to digital strategy. Here are the main social media … [Read more...]

Make Your Office a Great Place To Work: a Couple of Days at MP&F’s Company Retreat

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At MP&F, our staff is organized into two teams, 1 and 2. This is done for a few reasons, mainly organizational. At every annual company retreat, typically held the first week of December, teams 1 and 2 go head to head in a friendly, but competitive series of games. Since team 1 took the trophy last year, my team colleagues and I decided to ratchet it down a notch, so our friends on team 2 … [Read more...]

The polls are in! MP&Fers reveal their most used apps

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PR life can be busy, hectic and challenging. But we love it. Now that mobile is the new desktop, apps have become our best friends. So I took an internal poll: What are your favorite apps that lessen your stress? Facebook and Instagram, we love you. But you were omitted since almost all of us use you. One thing I learned is that MP&Fers are hardworking, multitasking and multifaceted. We … [Read more...]

MP&F Partner Keith Miles presented with national award

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The Public Relations Society of America (PRSA) Foundation and the Public Relations Student Society of America (PRSSA) named MP&F Partner Keith Miles as the 2016 Dr. Frederick H. Teahan Outstanding Professional Adviser for his work with the Belmont University PRSSA chapter. The award is based on a professional adviser’s exemplary display and encouragement of professional attitudes and … [Read more...]

MP&F has two named to annual NBJ Power 100

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MP&F Public Relations has, not one, but two people named to the prestigious Nashville Business Journal Power 100 list this year. Partner Katy Varney and Account Supervisor and Metro Councilman Colby Sledge were named to the Power 100, now in its second year. Varney also made the 2015 list. The NBJ looked at Nashvillians who have the biggest impact in the business community by wielding … [Read more...]

So, your brand wants to experiment with disappearing images?

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Disappearing images are all the rage on social media lately, starting with the increasingly popular 5-year-old Snapchat and, more recently, Instagram’s disappearing stories feature. So now that there are two platforms doing the same thing, which one should brands use? The bottom line is deciding which platform is more effective for reaching your audience. Snapchat was introduced as a … [Read more...]