What Your Small Business Can Learn From Community Bankers About Social Media

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Recently, I had the opportunity to address a group of community banking executives on social media best practices at the Tennessee Bankers Association biannual roundtable event. It was an engaged group of 40 or so bankers from across the state, and they asked some great questions. Following are some of the high points of our discussion. With limited time and resources, small-town banks – or any … [Read more...]

Identity Crisis at Twitter? At Least One Thing Is Certain

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It’s a suggestion I often make to friends and colleagues having a customer service issue with a company: “Why don’t you tweet at them?” Since becoming active on Twitter in 2008, I’ve always thought one of Twitter’s best functions is its ability to connect regular folks with the brands or organizations in real time. As Twitter struggles through its current identity crisis, one thing remains … [Read more...]

The 15-Minute Guide to Social Media Management

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We hear it all the time: I don’t have time to keep up with social media. And it’s true: managing multiple channels, personally and professionally, can take time, especially with all the social media distractions that can crop up (i.e., articles to peruse, Buzzfeed videos to watch, cute animal memes to coo at – the list goes on and on!). Here are some tricks to streamline your efforts. 8:00 a.m. … [Read more...]

MP&F’s Digital Evolution: One Website at a Time

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We've been working on a website refresh for the last few months. Google’s announcement about the mobile-friendly algorithm change scheduled for today added fuel to our fire. As Search Engine Journal reports, “mobile-friendliness will be a ranking signal throughout mobile search results.” In plain English, if your website isn't easy to use on a smartphone, it will rank lower in search results than … [Read more...]

Branch out: Go beyond LinkedIn’s company page

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LinkedIn (NYSE: LNKD) may be nearly 12 years old, but it’s still one of the best-kept secrets in social networking for businesses. Some have taken full advantage of its features and functions, but most haven’t. Here are four tips to get started. Create a Blog on LinkedIn. Company leadership can take advantage of LinkedIn’s long-form post feature to share thoughts and insights about a particular … [Read more...]

Renaissance Nashville Hotel

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MP&F works with the Renaissance Nashville Hotel to build buzz on social media, plan events to celebrate its Bridge Bar, and navigate the media landscape concerning redevelopment of the original Nashville Convention Center space next door. Using Facebook, Twitter and Instagram, we connect and respond to hotel guests, reach out to and communicate with local attractions to build buzz for city … [Read more...]

Why Negative Reviews Are Actually a Good Thing for Retailers

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Nobody likes to hear negative things about their company online, but the fact is that when people have negative experiences, they want to talk about it. And with so much activity happening online, especially in retail, there are lots of places for this feedback to show up. Your gut instinct might be to delete anything negative. Don’t. Negative feedback isn’t necessarily a bad thing, and … [Read more...]

OVC Extra

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  In 2012, the Ohio Valley Conference (OVC) hired MP&F to help elevate its profile and to strengthen its brand. The OVC is a mid-major Division I NCAA conference comprising 12 universities, and is one of the oldest conferences in the U.S. In order to convey its heritage, tradition and stability as one of the nation’s oldest conferences, MP&F worked with the OVC to launch a … [Read more...]

Three Digital Service Offerings You’d Be Surprised To Know Exist

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By Annakate Tefft Ross Isn’t it nice when you find out about a helpful product or service in life that you didn’t know existed? Last year, I discovered LastPass, an app that saves all of your login information for you. Using LastPass makes it a breeze to log in and log out online whether you’re on your desktop, tablet or mobile device. I was so impressed I wrote about LastPass in a blog post. … [Read more...]

Four Lessons in Content Marketing from Coca-Cola ‘Journey’

This post has previously appeared on the Nashville Business Journal's website. By Annakate Tefft Ross Content marketing, or the practice of creating valuable, interesting content to attract new customers, is what Coca-Cola is doing with “Journey,” the company’s digital magazine. “Journey” replaces Coke’s old transactional corporate website and tells the brand’s story with images, interesting … [Read more...]